10 ideas for effective video content on LinkedIn

Today, LinkedIn boasts 31 million members in France, and is no longer just a professional network. With the rise of video content, up 34% every year, the platform has become a powerful marketing tool for companies seeking to stand out and capture the attention of a qualified audience.

Videos engage users more effectively, while offering a dynamic format for telling stories and sharing ideas. LinkedIn has understood this phenomenon well, since today, native videos (those uploaded directly to the platform and not via a YouTube link, for example) receive up to 12 times more engagement than simple image posts. This is what American consultant Richard van der Blom says in his latest 2024 report on the algorithm.

To maximize the impact of your publications, it's essential to choose the right type of video content. This article explores the 10 most effective video content ideas to publish on LinkedIn: from corporate and CSR videos to customer testimonials and educational content, discover how each post can reinforce your communication strategy and attract users.

 

1. Corporate video: highlight your DNA

The corporate video is a powerful lever for highlighting what makes up your identity. The aim of this type of video is to present the key elements that define your organization: its history, its values, and its long-term vision. It's an excellent opportunity to humanize your company by highlighting the teams that drive it. Showing committed employees strengthens the emotional bond with your subscribers and gives your company a face.

Beyond values, it's also crucial to present your products and services in this type of video. Exposing the company's culture lends credibility and transparency, elements often sought after by your customers, partners or future employees.

The ultimate goal is simple: by humanizing your organization, you also create an emotional connection that fosters engagement. This type of video contributes greatly to your reputation, making you more accessible and authentic.

 

2. CSR video: showcasing your commitments

CSR videos are a key tool for highlighting your commitment to society. This type of publication highlights your company's concrete actions on crucial issues such as environmental protection,equal pay, diversity andinclusion. Showing these initiatives reinforces the transparency and sincerity of your commitments.

By publishing this type of content, you not only showcase the efforts you are making, but also position yourself as a responsible player, aware of its impact. This image of acommitted, socially responsiblecompany attracts subscribers in search of meaning and strong values.

The impact on your reputation is immediate: your customers, employees and partners perceive you as committed. This strengthens loyalty and trust, while attracting new talent sensitive to the causes you defend.

Millennials and Generation Z are particularly sensitive to this issue. The " parlonsrh.com " website points out that "65% of young people aged 18 to 30 say they would not apply for a job with a company that did not take environmental issues sufficiently into account". And generally speaking, 58% of working people take an establishment's CSR policy into consideration when applying for a job.

 

3. Customer testimonials: creating authentic success stories

Customer testimonials are one of the most authentic forms of promotion. They tell real-life success stories, illustrating in concrete terms how your products or services have helped your customers overcome specific challenges. By giving voice to satisfied customers, these videos demonstrate thepositive impact of your solutions, while reinforcing your company's credibility.

The success story format is powerful because it relies on social proof, a strong psychological lever that helps convince audiences of the reliability of your offerings. These testimonial videos need to tell a clear story: the customer's initial problem, how your products provided a solution, and the resulting success.

The effect on the audience is immediate, as these testimonial videos create an emotional bond and provide concrete validation of the quality of your services, encouraging decision-making among your prospects.

 

4. Employee focus: highlight your talents

Presenting your employees through videos reinforces the human side of your company. Whether they're cross-referenced interviews, reports on daily life at work or the dynamic "Fast & Curious" format, these videos showcase your employees and their role in the company's success. This type of content humanizes the brand while offering a transparency appreciated by your community.

Promoting talent not only enhances your popularity as an employer, but also creates a bond of trust with your prospects and customers. Staff videos provide a behind-the-scenes look at your company, highlighting the people who embody your values and contribute to your collective success.

These posts help to make you more approachable and human, while demonstrating a commitment to the well-being of your employees, a key factor in attracting new talent in an increasingly competitive market.

 

 

5. Recruitment video: attracting the best profiles

Distinguishing yourself from traditional recruitment ads is becoming a real challenge when it comes to attracting the best candidates. This is where recruitment videos come into their own. Not only does it describe the job's missions and expectations, it also highlights theworking environment, your values and the internal culture.

By showing offices, teams and even employee testimonials, this type of video content gives an authentic, living insight into the company. This resonates more easily with jobseekers and helps them to better project themselves within the team.

A well-crafted recruitment video can enhance the appeal of your employer brand, boost your visibility on LinkedIn, and entice top talent to apply. The latest Hubspot report, " 60 figures and statistics on social networks [2024] ", even indicates that 117 applications pass through LikedIn, every second. By combining creativity and transparency, you can leverage the power of networking and make your company a desirable place to work for candidates looking for a rewarding experience.

 

6. Product or service video: a practical guide to promotion

Product or service videos are an essential tool for promoting your offerings in a dynamic and engaging way. This type of content can take the form of a demonstration, a guided tour of your premises or a detailed presentation of functionalities.

To captivate users, the addition of behind-the-scenes and design stages is an effective strategy. Viewers can get a behind-the-scenes look at the manufacturing process, reinforcing transparency and brand loyalty.

By highlighting the strengths of your products or services, as well as theinnovation that characterizes them, you create a bond of trust with your audience, while facilitating decision-making. Video then becomes an educational medium that helps clarify the advantages and strengths of your offerings, while humanizing the brand.

These publications also boost your company's visibility, especially when optimized for social networks like LinkedIn.

 

7. Pedagogical content: educating and informing

Video-based educational content is an ideal solution for making technical or complex information more accessible and engaging. Unlike written tutorials, which are often considered less attractive, explanatory videos are more captivating and easier to understand.

By developing video guides to help your customers use your products or services, you enhance their experience while proactively addressing their needs. These videos can include practical demonstrations, expert advice or solutions to common problems, adding real value.

What's more, a blog post can easily be turned into a video, transforming static content into a dynamic, interactive resource. This broadens the audience, reaching users who prefer visual content. The video teaching approach fits perfectly into a modern content strategy, offering a more immersive way of learning, while boosting engagement and loyalty.

This type of content enhances the perception of your brand as an expert in its field, while increasing visibility on LinkedIn and other platforms.

 

8. Event video: create excitement around an event

Event video is a great way to generate excitement around your upcoming events, whether conferences, webinars or product launches. By using well-designed video teasers, you reach a wide audience while creating a sense of anticipation. These teasers need to be concise, punchy and give just enough information to intrigue without giving everything away, while generating genuine excitement around the event.

In addition, covering your past events in the form of video summaries, such as time-lapses or montages of highlights, allows your audience to experience or relive these moments. It also helps you prolong the impact of the event by maintaining engagement long after it's over.

Video teasing is a key strategy for mobilizing your community and maximizing participation. It creates a sense of excitement, encourages registration and, above all, raises your company's profile as a dynamic and creative player in its sector.

This kind of post amplifies the reach of your event communication, both before and after the event.

 

9. Live: interact in real time

The live format allows you to establish a direct, authentic connection with your community. Whetherinterviews, roundtables, webinars or even podcasts, live offers a unique opportunity to hold attention while encouraging real-time interaction. Subscribers can ask questions, react live, and take part in discussions, creating a dynamic, spontaneous exchange that boosts engagement.

This type of content is particularly appreciated for its unscripted nature, often more transparent and credible in the eyes of viewers. The spontaneity of a live event humanizes the company and creates a close bond with participants. What's more, once the live event is over, it can be recorded and viewed later by users on LinkedIn, ensuring a longer reach over time.

By integrating regular lives into your strategy, you stimulate interaction, multiply the points of contact with your community, and strengthen your presence on LinkedIn in an authentic and engaging way.

 

10 . Motion design: get your ideas across in animation

Motion design represents a creative and visually striking alternative for illustrating complex concepts in a simplified way. Thanks to dynamic, colorful animations, you can captivate audiences while conveying information more quickly and in a more accessible way. It's the ideal kind of content for explaining processes, presenting figures or making technical concepts more appealing.

One of the main advantages of motion design is its ability to condense complicated messages into clear, easy-to-understand visuals, while maintainingweb users' attention. This format can be particularly useful if you want to innovate your communication on LinkedIn.

However, motion design requires specific skills to guarantee a smooth, professional result. Calling on an expert or specialized agency is therefore essential to create high-quality animations that perfectly reflect your company's image while engaging your prospects.

 

 

Conclusion

In conclusion, video is a powerful tool on LinkedIn to achieve a variety of objectives, whether to reinforce your brand, promote a product or recruit talent. The choice of video format should be aligned with your specific objectives: corporate video to tell your story, motion design to explain complex concepts, or event video to generate excitement around a conference. By adopting an adapted video strategy, and publishing on key days (preferably Tuesdays on LinkedIn), you'll maximize the impact of your publications and the engagement of your audience.

At tydeo, we support companies in the creation of tailor-made videos, whether for corporate content, customer testimonials or recruitment videos. Our experts will guide you from concept to completion, to ensure your video production captures the attention of your audience and strengthens your presence on LinkedIn. Contact us to bring your video ideas to life and optimize your content strategy.