It's back-to-school time! The beach towels have been relegated to the back of the cupboard, and the tubes of sun cream have run out. It's time to get back to the office and start the new school year on the right foot, boosted by the effects of vitamin D and full of new ideas to implement in your job.
And if you're looking forward to catching up with your favorite colleagues to debrief about the summer vacations, perhaps some new comrades will have joined the ranks too! The back-to-school period is often a key moment for companies, with the arrival of new employees to strengthen the teams. It's a strategic period when the integration of new recruits takes on particular importance. To make this transition as smooth and engaging as possible, more and more companies are choosing to use video as a presentation tool.
This dynamic, accessible format is an effective way of introducing a new employee. It creates an immediate link between the recruit and the rest of the team, while humanizing theonboarding process.
In this article, we'll explore why and how to use video to welcome your new employees. Together we'll look at the most suitable formats , the practical keys to making your video a success, and the long-term benefits for your company.
It's time to make the arrival of a new employee a real event, both for the team and for your company's image.
Why introduce a new employee on video?
Reinforce team integration
The arrival of a new employee is an important moment for the team. France Travail (formerly Pôle Emploi) reminds us that welcoming andintegrating a new employee represents 50% of a successful recruitment.
Designing a video presentation is an original idea which shows that the company has given thought to the arrival of its new employee and wishes to showcase him or her. This process not only conveys information, it also humanizes the presentation, making the integration of your new colleague more interactive and less formal.
It also makes it easier for employees to bond with each other, giving them a little more material to talk over and break the ice. By revealing an employee's skills, experience and even a few personality traits in a dynamic and engaging way, video facilitates onboarding. It allows the team to get to know the person better, sometimes even before he or she arrives, which encourages a quicker, more natural integration.
Improve internal and external communication
Video becomes a powerful tool for strengthening team cohesion. Internally, it can be used to share company news quickly and consistently, and in particular to alert employees to the arrival of a new member of staff. It can be broadcast on the intranet or by email, reaching all members of the organization, without exception.
Externally, video takes on another dimension. By publishing it on social networks, you humanize the company and show that it values its employees. This transparency attracts talent and strengthens the brand image. Major companies such as Michelin and Orange regularly use videos to introduce their new recruits, thus combining effective internal communication with employer branding strategy.
Enhancing the employer brand
A personalized video presentation highlights your values. Each production becomes an opportunity to remind people a little more of what makes your company strong: its team, its culture and its commitments. By carefully crafting and adapting the content to each new employee, the video reflects a positive image, both internally and externally.
The impact on brand awareness is twofold. On the one hand, employees feel valued and recognized, which strengthens their commitment. On the other hand, outside talent perceives the company as a great place to work, which boostsattractiveness. By choosing to introduce a new employee on video, you're investing in communication that pays off in the long term, both for team cohesion and for your company's reputation.
The different video formats for introducing a new employee
Video interview
The video interview is one of the simplest and most effective formats for introducing a new recruit. This format is based on a question-and-answer exchange, in which the employee presents himself or herself authentically and spontaneously. They can talk about their career path, their motivations and what they hope to bring to the company. More offbeat variants, such as the famous "Fast & Curious" interview, are also available. Fast & Curious "or the Chinese portrait "are also examples widely shared on social networks.
One of the great advantages of video interviews is their ease of production. A sober setting, a microphone and a few pertinent questions are all it takes to create content that is both informative and engaging. In particular, this format allows the personality of the employee to come to the fore, helping to create a more authentic connection with the rest of the team.
For a professional yet dynamic video, you can mix formal and informal questions, such as :
- "Can you briefly introduce yourself?"
- "What attracted you to our company?"
- "Which missions are you most passionate about?
- "Do you prefer to send e-mails or chat internally?
- "Do you work with or without music?"
- "Do you come to work by car, bike or public transit?"
- "Coffee or Tea?"
- "What are your passions or interests outside of work?"
- "If you had a superpower, which would you choose?"
Team presentation video
The collaborative format, where the new teammate introduces himself or herself in interaction with colleagues, offers a different dynamic. This approach emphasizesimmediate integration into the team, showing the newcomer in a friendly, interactive environment.
This type of video is particularly effective in reinforcing a sense of belonging from day one. Seeing the new employee interact with future colleagues immediately makes the team feel closer to him or her. What's more, the staging can be kept simple, with a light script that encourages natural exchanges.
You can opt for a team presentation based on a joint project or a interview between participants. The TikTok challenges challenges also promote team spirit and offer an original presentation format. The "question question box Canal +-style "question box" approach also works very well, as it shows interactions between employees in an authentic way.
These different formats humanize the onboarding process and highlight the company's collaborative culture, which can be a valuable asset for strengthening internal cohesion.
Narrative video or storytelling
The narrative or storytelling format goes a step further, presenting the employee's journey in the form of astory. Here, it's not just a matter of answering questions, but of creating a narrative around the newcomer's integration. The employee can share his past experiences, the challenges he overcame, and how these experiences led him to your company.
This format is particularly inspiring, as it allows specific values and skills to be conveyed through a story. This can help to better understand the employee's personality, and link their past experiences with their future contribution to the company.
Google and HubSpot have already adopted this format to introduce their new recruits. By sharing the story of an employee who, for example, overcame obstacles to achieve his or her professional goals, these videos create an emotional connection with the audience while highlighting the company's values.
By using these different formats, each company can choose the method that best suits its culture and communication objectives, while making the integration of new employees smoother and more engaging.
Practical tips for creating a successful video presentation
Preparation and planning
Before embarking on the production of a presentation video, it's essential to clearly define your objectives and follow a few best practices. What do you want the video to convey? Do you want to showcase your new employee's skills, highlight his or her integration into the team, or reinforce your employer brand? Clarifying the issues at the outset will help guide the entire creative process.
Secondly, the choice of format must be aligned with your chosen theme and your target audience. For example, a video intended for internal communication won't have the same codes as a video broadcast on social networks to attract new talent. The format you choose must not only meet your audience's expectations, but also reflect the image you wish to convey.
Content design
Once your objectives and format have been defined, the development of a script and storyboard become key steps. The script will establish a fluid narrative framework, which may or may not be made known to the participants. A well-designed storyboard, on the other hand, will transcribe in written form the various shots, angles and transitions planned for the shoot. The challenge at this stage is to include elements that highlight your employee's personality, while remaining consistent with your company's values.
Personalization plays a central role in video effectiveness. Each employee has a unique background and specific skills, and these singularities need to be perceptible behind the camera. Adapting tone, style and content to the employee's profile will make the video more authentic and impactful.
The use of well-chosenvisual and musicalelements can also enhance the impact of your video. Images illustrating your new recruit's journey, combined with a suitable soundtrack, can create an engaging and memorable atmosphere. The aim is to capture attention while reinforcing the message you wish to convey.
Production and distribution
Technical aspects must not be neglected. Video quality, lighting and audio are essential to guarantee a professional rendering. Well-controlled lighting and clear, crisp sound will make all the difference, especially if your video is intended for a large audience. Tydeo Academy can provide you with theautonomy you're looking for!
The choice of distribution channels is also strategic. For internal communication, the intranet or a targeted email may be the best options. For external distribution, social networks, your company's website or even a newsletter can be considered. Each medium must be chosen according to the target audience and your objective.
Finally, measuring the video'simpact is crucial to evaluating its effectiveness. Gathering feedback, analyzing views and interactions, and measuring engagement will enable you to adjust future videos and better understand what works with your target audience.
By following these steps, you'll be sure to create a presentation video that not only fits in with your corporate strategy, but also builds commitment and cohesion within your teams.
Long-term benefits for the company
Team cohesion and commitment
Investing in introductory videos for your new employees considerably strengthens the sense of belonging within your company. By integrating these videos into your onboarding process, you not only make it easier towelcome new recruits, but also encourage collaboration between team members. This approach contributes directly to improving productivity and creating a more harmonious working environment, where every employee feels valued.
Employer branding
A well-designed video presentation not only strengthens internal cohesion, it also helps build a modern, human employer brand. By showcasing your employees in an authentic and engaging way, you attract new talent looking to join a dynamic company that respects its employees. Deloitte is a fine example of this, with its company page on the Welcome to The Jungle website. What's more, this strategy improves internal talent retention, as employees feel more connected to the company and its values.
Return on investment
The return on investment of presentation videos is often measured in terms of improved corporate culture andattractiveness. Case studies show that companies who have invested in this type of video have seen a significant impact on teamengagement and the attraction of new talent. For example, companies such as LinkedIn and HubSpot, which regularly use presentation videos, have seen a noticeable increase in candidate interest and a boost in job satisfaction among their employees. These videos are not just communication tools, they become essential pillars in supporting your company's long-term growth and success .
Conclusion
Video is a powerful tool for integrating and introducing new employees. By strengthening team cohesion, improving internal and external communication, and enhancing your employer brand, video contributes directly to your company's success. Each format, whether an interview, team presentation or storytelling, brings specific benefits that reinforce the commitment of your teams and the attractiveness of your company.
We encourage you to integrate video into your communications strategy. Whether to introduce your new recruits or for other purposes, video offers unrivalled flexibility and effectiveness. If you'd like professional support in creating high-quality videos, tydeo is on hand to provide expertise and guidance at every stage of your project.
Video presentation practices are constantly evolving. New innovations, such as the integration of interactive elements or the use of augmented reality, will further transform the way companies welcome and present their employees. Stay on top of future trends to continue surprising and engaging your teams.
