Welcome and breaks will take place in a room with tables and chairs, coffee machine,
access to a water point and access to toilets.
‍
Documentary supports:
● Training outline
● List of AI platforms for creating audiovisual content

Teaching resources:
● Projected training support documents
● Theoretical presentations
● Concrete case studies
● Demonstrations
● Hands-on workshops
● In-room quizzes
● Feedback after exercises
● Debriefing at the end of the day

Human resources :
● The training will be carried out by a professional communications and audiovisual trainer
● The trainer will give the group instructions, manage the exercises, and carry out a debriefing
with the participants at the end of the session.

Materials:
The framework projected during the training will be sent to participants at the end of the training.

Methods:
‍Initial session: face-to-face
Bimonthly workshops: by videoconference

Follow-up:
This training action will be evaluated as follows:
- During the training: evaluation by individual and group debriefing following the practical
exercises, which will enable a pedagogical adjustment if necessary. An intermediary
evaluation grid is given to each trainee at the start of the course.
- At the end of the course: an evaluation by the trainer of what has been learned, and a questionnaire on
to assess the technical, pedagogical and human resources provided during the course.

The cost does not include subscriptions to the software, platforms and AI solutions used during the course. However, all these platforms offer trial periods for new users. Account creation will be demonstrated during the first training session.

Day 1
9:30am - 9:45am
Welcome and ice-breaker
9:45am - 10:15am (theoretical presentations)
Brief historical and technical overview of artificial intelligence
10:15am - 11:45am (theoretical presentations)
Review of various AI content creation platforms and solutions
11:45am - 12:30pm (demonstration, hands-on workshop)
LLM-assisted ideation and design (ChatGPT, Gemini...)
12:30 - 1:30 pm: Lunch break
1:30 - 2:00 pm (demonstration, hands-on workshop)
Image generation and editing (Dall-e, Stable Diffusion, Firefly...)
2:00 - 2:30 pm (demonstration, hands-on workshop)
Video generation and editing (RunwayML, Pika...)
2:30 - 2:45 pm (demonstration, hands-on workshop)
Music generation (Suno, Udio...)
14h45 - 15h00 (demonstration, hands-on workshop)
Text-based voice-over generation (ElevenLabs)
15h00 - 16h30 (demonstration, hands-on workshop)
Introduction to content creation, design and assembly platforms (Adobe Express, Canva)
4:30 pm - 5:00 pm (theoretical presentations)
Best practices in editing and graphic design
5:00 pm - 5:15 pm (demonstration, hands-on workshop)
Planning and managing broadcasts with an editorial calendar (Adobe Express)
5:15 pm - 5:30 pm
Debriefing and closing

Workshop 1 (3 hours)
Image generation and retouching (Dall-e, Stable Diffusion, Firefly...)
Workshop 2 (3 hours)
RunwayML
Workshop 3 (3 hours)
Adobe Express
Workshop 4 (3 hours)
Canva

The target audience is: communication managers and collaborators in SMEs, local authorities, organizations and associations, large groups, especially those with no audiovisual training, managers or communication officers in very small businesses wishing to take control of their video content, as well as independent professionals wishing to develop their video communication.