11 video trends to watch in 2025

By 2024, 86% of companies had integrated video into their marketing strategy. A figure that continues to rise. And why? Because video is more attention-grabbing. It creates emotions and conveys more powerful messages than any other format.

By 2025, we can expect video to be even more engaging, interactive and accessible. This is thanks to technological innovations, the evolution of social networks and growing consumer expectations.

In this article, we invite you to discover the major video trends that will shape 2025. From vertical video to storytelling, from artificial intelligence to eco-responsible production, these evolutions are all opportunities you can seize to boost your content strategy.

1 - Video storytelling, an unavoidable trend

Video storytelling continues to establish itself as one of the most powerful levers in communication strategies. In 2025, brands that know how to captivate their audiences with authentic stories will be ahead of the game. Because, let's be honest, in the face of an endless stream of content, it's not the most polished video that grabs attention, but the one that strikes an emotional chord.

Consumers may be looking for practical information, but above all they want experiences that speak to them, inspire them or touch them. Storytelling brings this added value by transforming a simple video into a genuine moment of exchange and connection. A video telling the story of an employee, a customer's journey or the behind-the-scenes of a project is far more engaging than a traditional presentation. It's this authenticity that makes all the difference.

Brands understand this, and that's why employee video portraits, customer testimonials and brand video capsules are gaining in popularity. These formats put the human face at the heart of communication, a key factor in building loyalty and converting audiences. A video that tells a story doesn't just have a short-term impact: it creates a lasting relationship between the brand and its audience.

If you're wondering how to harness the full potential of video storytelling, read our article on the subject.

2 - Live video: a format that will endure in 2025

Live video has become an essential part of communication strategies, and this trend will continue to take root in 2025. Whether for webinars, question-and-answer sessions, product launches or interactive training courses, live video remains an effective way of strengthening the link with your audience, while humanizing communication.

The advantages of this format are twofold: real-time interaction and the ability to reuse content after the event. Unlike a physical event, which fades away once it's over, a webinar or live broadcast can be recorded and edited to become a video vignette, an excerpt for social networks, or even a series of instructional videos. Every live event becomes an opportunity to produce high value-added content that can be reused across multiple channels.

The appeal of live video lies in its spontaneity and authenticity. Viewers are more inclined to get involved when they feel close to the speakers, a far cry from perfectly scripted videos. Live broadcasts leave room for natural interaction and unexpected moments, making for a unique, immersive experience.

Finally, hybrid formats, combining face-to-face events and live broadcasts, are becoming commonplace. They enable brands to expand their audience without geographical limits, while reducing logistical costs and ecological footprints.

3 - Video and sustainability: focusing on eco-responsible practices

By 2025, video production will have to incorporate more eco-responsible practices to meet consumer expectations and environmental challenges. This is no longer a " nice-to-have " but a necessity. Companies and content creators alike will have to rethink every stage of their process to reduce their carbon footprint.

We're going to have to opt for greener filming. The use of LED lights should become the norm to limit electricity consumption without compromising visual quality. Hybrid shoots, with smaller crews and virtual sets, will be favored to avoid unnecessary travel.

On the storage side, cloud hosting will have to turn to eco-responsible solutions, with optimized server management to reduce energy consumption. Initiatives such as those of BBC Studios, which follows certified green protocols, point the way to more environmentally-friendly productions.

But it's not just a question of ecological awareness. Consumers prefer brands that are committed to the environment, and eco-responsible videos are becoming a real differentiating factor. You'll need to prove, through your content too, that you take these issues seriously. Integrating these approaches means not only preserving the planet, but also strengthening your brand image and forging a more authentic link with your audience.

4 - Vertical videos: the must-have format for social networks

Vertical video has established itself as the must-have format for digital content, and will continue to dominate feeds in 2025. TikTok, Instagram, YouTube Shorts, LinkedIn, Facebook... all the networks are adopting it, because it fits perfectly with our mobile habits. We hold our smartphones vertically, we scroll endlessly, and the videos that fit naturally into this dynamic capture our attention in an instant.

This short format has become a powerful engagement lever. In a matter of seconds, it immerses the user in a visual experience optimized for the mobile screen. Withautoplay starting instantly, vertical videos maximize the chances of retaining the audience from the very first seconds.

Social networks are pushing this vertical content for a simple reason: it increases the amount of time spent on their applications. The longer the audience stays connected, the more the platforms gain. In 2025, it's clear that brands will continue to rely on this format, not as an alternative, but as a pillar of their video strategy.

Clearly, vertical video has become part of our daily routine. It's not just a question of format, but a way of consuming content: fast, spontaneous, interactive and perfectly adapted to the evolution of our digital behaviors.

5 - Artificial intelligence: a revolution in video creation

In recent years,artificial intelligence has made its mark on the world of video. From automated editing and subtitle generation to image correction, AI has become an invaluable ally in simplifying technical tasks and speeding up production.

In 2024, Adobe marked a turning point with major announcements at theAdobe Max. These included Adobe Premiere Pro'sgenerative extension, which makes it possible to lengthen video sequences without reshooting, smooth transitions and improve video fluidity. Another key advance is the automatic generation of multilingual subtitles, essential for reaching international audiences while making content more accessible.

These innovations are already helping editing teams like ours to optimize their time on repetitive tasks and focus on what's essential: creativity and storytelling. AI makes it possible to go faster on the technical side, but the human touch remains irreplaceable for instilling emotion and capturing attention.

And this is just the beginning. In 2025, we can expect the arrival of new AI-powered tools capable of going even further. Whether it's personalizing videos according to audience, automating colorimetry or offering creative suggestions in real time, the possibilities are endless.

Want to see the impact of these innovations on your videos? Try out tools like Adobe Firefly or Sora to automate certain creative steps. And for a truly professional, high-impact result, our team is at your disposal to combine technology and creativity, with videos that leave a lasting impression.

6 - Interactive and personalized content: (really) engage your audience

In recent years, video has gone beyond its role as a passive medium to become a true experience. Viewers no longer just want to watch, they want to interact, choose and personalize. This trend, which has been underway for some time, could well become even more pronounced in 2025, with ever more engaging, tailor-made content.

We've already seen it with projects like Black Mirror: BandersnatchNetflix's interactive film in which the viewer decides on the actions of the main character. This format made its mark and paved the way for new immersive video experiences. Since then, this type of interactive content has found its way into other fields: e-learning, marketing campaigns and even recruitment videos.

And it's a safe bet that 2025 will continue in this vein, with innovations that will make these formats even more accessible.

In short, personalized, interactive video is no longer just an option: it's a response to new audience expectations. And for companies, it's an opportunity to engage in authentic, tailor-made conversations with their audiences. If today's tools are already powerful, 2025 is sure to bring even more surprises in this area.

7 - UGC videos: using authenticity to enhance your communications

User-generated content, also known as UGC (User-Generated Content), now plays a central role in video strategies. And with good reason: nothing beats the authenticity of a spontaneous testimonial or a video taken on the spot to reinforce a brand's credibility. At a time when consumers are shying away from marketing hype, user-generated content provides a valuable dose of authenticity.

Unlike ultra-focused advertising campaigns, UGC shows real life. Seeing an average person talking about a brand or using a product creates a stronger connection with the audience. This type of content inspires trust and humanizes communication, two key elements for engaging an audience over the long term.

Social networks play a major role in the distribution of these videos. TikTok, Instagram and LinkedIn all promote authentic content, amplifying its reach. Today, brands are no longer content to produce their own videos. They invite their customers to participate, to share their experience, to become actors in their communication. This change in attitude is transforming customer relations and boosting community involvement.

To effectively integrate UGC into a video strategy, there are several levers to exploit. Encouraging customers to share their experience through authentic videos is an excellent starting point. Creating challenges or competitions also encourages content production, while generating positive buzz. Finally, enhancing these videos by sharing them on official channels (website, social networks) shows that the brand is listening to its community and giving it a voice.

In short, UGC brings a human and engaging dimension to video communications. When your customers become your ambassadors, your brand image naturally gains credibility... and your visibility soars.

8 - Video podcasts: a format not to be underestimated

The video podcast continues its meteoric rise, driven by the expectations of different generations. Younger people prefer an enriched visual experience, while older audiences prefer to listen, often multitasking. This versatile format allows everyone to consume content in their own way, whether watching on YouTube or listening on Spotify during their commute or daily chores.

This dual distribution, both visual and audio, boosts companies' visibility tenfold. A video published on YouTube becomes a podcast episode that can be listened to on platforms such as Apple Podcasts, Deezer or Spotify. The result? Content that reaches multiple audiences with a single format.

And there's no end in sight. With the explosion of YouTube and Spotify channels dedicated to video podcasts, such as Legendthis trend will continue to be popular in 2025. Video podcasts enable companies to expand their audience while reinforcing their image as experts.

💡 Want to launch your own video podcast? Find all the key steps in our dedicated article.

9 - Immersive videos: focus on the user experience

Immersive technologies such as augmented reality (AR) and 360° video are no longer the preserve of science fiction. They are transforming videos into interactive experiences. In 2025, we can expect to see these formats continue to seduce companies looking to stand out from the crowd.

But what exactly are we talking about?

• Augmented reality (AR) enriches the real world with digital elements visible via a smartphone or tablet.
• 360° video lets you navigate a scene as if you were actually there, offering a complete panoramic view.

These formats are not just a futuristic gadget. They add real value in many sectors:

• Real estate: immersive virtual tours of properties, accessible online.
• Events: live or recorded broadcasts of events via 360° video, enabling spectators to take part remotely.
• Retail: virtual fittings using AR filters, enabling customers to test products directly from their smartphone.

By combining innovation and optimized user experience, immersive videos are a great opportunity for brands to reinforce their modern, technological image. And there's every reason to believe that this trend will only grow stronger in 2025.

10 - SEO and video: a winning alliance for your visibility

When it comes to SEO, video remains a major asset that will continue to make a difference in 2025. YouTube, Google, Bing... search engines are increasingly favoring video content in their results, offering brands a great opportunity to improve their visibility and generate qualified traffic.

It's nothing new: YouTube is the world's second-largest search engine. Videos capture attention, keep users on a page longer and increase interaction. All these factors send a positive signal to the algorithms, which favor pages offering engaging content.

And short formats are not to be outdone. YouTube Shorts, Reels or LinkedIn videos can be effective levers for driving traffic to your site. Add links in descriptions or calls to action, and every view becomes an opportunity to attract your audience to your key content.

In 2025, relying on video is still an excellent way to improve your SEO. Much more than a creative medium, video is becoming a strategic pillar for making your brand stand out in the first search results and capturing the attention of web users where they're looking for you.

11 - LinkedIn: the new playground for corporate videos

Since the summer of 2024, LinkedIn has been banking on video to boost engagement among professionals. After testing Stories in 2020, the platform has taken a strategic turn by introducing short, immersive formats, a la Reels or Shorts. With the appearance of a dedicated video tab, LinkedIn is clearly demonstrating its ambition: to align itself with social trends while retaining its professional DNA.

By 2025, this format will be a mainstay of B2B communication strategies. Video captures the attention of decision-makers, HR people and partners already on the network, who scroll through their feeds in search of inspiring, authentic and engaging content. LinkedIn is no longer just a place to share articles or post ads: it's becoming a terrain for visual expression, enabling companies to tell their story in a new way.

The types of video that perform best on LinkedIn are those that add value while humanizing communication. Customer testimonials reinforce credibility, expert interviews enhance internal expertise, behind-the-scenes videos reveal corporate culture, and employer content attracts new talent.

By relying on these formats, brands create a direct connection with their professional community. Investing in video on LinkedIn in 2025 means investing in a communication strategy that is authentic, accessible and adapted to the expectations of B2B audiences. Failing to exploit this lever means missing out on a valuable opportunity to stand out from the crowd and establish solid links with the decision-makers who count.

Video, an essential lever for 2025

The year 2025 promises to be rich in innovations and opportunities for video! From short-form content to immersive experiences, from UGC formats to the rise of AI, there's no shortage of trends to renew your communications strategy. Whether it's to engage your audience, boost sales or reinforce your brand image, video remains the king of formats, and a must-have on all networks.

But don't just follow the trends. To maximize the impact of your videos, you need to adapt them to your objectives, your targets and the specificities of different channels. That's the key to success.

Need help anticipating these trends and creating compelling videos?

At tydeo, we're at your side to produce professional content that captures the attention and loyalty of your audience. From 48-hour express editing to turnkey filming, we've got what it takes to help you make your mark on 2025.

Contact us today to take your video strategy to the next level.