You're about to produce a video. What are the common mistakes to avoid?
The importance of the script in a video
The script is the backbone of your video. It must be clear, concise and engaging. A poor script can lead to confusion, boredom and even frustration for your audience. It can also make your production process more difficult and time-consuming.
How can you avoid this mistake?
You need to write a script that describes your main message, your target audience, your tone and your call to action (CTA). You should also review and test your script (playback table or storyboard) before you start filming.
The importance of audio in a video
Audio is one of the most important aspects of video production. It can make or break your video. Poor audio quality can include background noise, low volume, distorted sound or incompatible sound and video. Poor audio quality can make your video difficult to understand and unprofessional.
How can you avoid this mistake?
You need to invest in a good microphone, avoid background noise and echo, and monitor and adjust your audio levels while recording. You also need to edit and enhance your audio in post-production, and use music and sound effects appropriately.
The importance of lighting in a video
Lighting is one of the other essential elements of video production. Poorly managed, it can affect the mood, tone and clarity of your video. Poor lighting can make your video look dull, dark or unbalanced. It can also create unwanted shadows, backlighting, reflections or color casts.
How can you avoid this mistake?
You can use natural daylight, paying careful attention to light intensity (to avoid over- or underexposure) by adjusting your camera settings. You can also use artificial light, ideally with a spotlight to best illuminate the subject being filmed.
The importance of stabilizing your videos
Make sure your shots are stable, to avoid unwanted camera movements. Your video should be smooth, stable and sharp. Shaky, unstable footage can make your video look amateurish and unprofessional.
How can you avoid this mistake?
You can use a tripod or stabilizer to keep your camera stable and prevent excessive zooming, panning or tilting.
The importance of varying plan values
If you shoot only wide shots, your video will lack dynamism and depth. On the other hand, too many tight shots won't allow you to understand the context in which the action is taking place.
How can you avoid this mistake?
To make a good video and give it rhythm, you need to vary the shot values when shooting. You need to alternate between wide shots, tight shots and close-ups. Wide shots help to situate the scene, tight shots give importance to the subject you're filming, and close-ups convey a particular emotion or show an important detail. By varying the values of the shots you take, you'll also have a better chance of creating a dynamic, rhythmic and striking montage.
The importance of editing in video production
Editing is the final stage of video production. It must be done with care, skill and creativity. If you don't think about your editing, its narrative and coherence, your video could look sloppy, boring or incoherent.
How can you avoid this mistake?
You need to use good editing software and follow some basic editing principles, such as cutting to action, finding good visual transitions or keeping the right pitch in an interview. You should also add titles, graphics and effects to enhance your video.
If you are trained in editing software, think about the logical sequence of your shots, and the emotion you want to bring to your video. You'll also need to alternate between different shot values.
For the video skin, choose a design that is consistent with your graphic charter, in terms of colors and fonts.
Editing is often the tip of the iceberg, and can take a long time. You can also call on the services of professional editors on our mytydeo platform. You send us a brief and your shots, and receive professional editing within 48 hours.
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If you prefer to internalize your video creation process, you can train your teams in shooting and video creation with tydeo Academy.
The importance of adapting the length of your video to your message
Pay attention to the length of your video: too long or too short can affect your video's engagement, retention and conversion rates. Videos that are too long can bore your viewers, lose their interest and drive them away. Videos that are too short may fail to convey your message, provide sufficient value or persuade your viewers.
How can you avoid this mistake?
You need to define your video's objective, audience and distribution platform. Use the optimal video length for each of these factors. You also need to analyze feedback (comments...) and statistics (number of impressions, average click-through rate (CTR), engagement rate...) to measure your video's performance and adjust accordingly.
Want to know more about video formats? Download our infographic.
Too many effects kill effects
Take care to limit excessive use of effects. This can include using too many transitions, animations, filters or graphics. Overuse of effects can give your video a cluttered, chaotic or even cheesy effect.
How can you avoid this mistake?
You need to use effects sparingly and strategically. You should also choose effects that match the style, tone and message of your video. Your effects must serve your message.
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