Create and optimize a TikTok account for your business

With two billion users worldwide, TikTok is no longer just a social network: it's a global phenomenon. And if you still think the platform is limited to viral dances and challenges, it's time to think again. Today, companies of all sizes are finding it a fertile breeding ground for exposure, engagement and, above all, conversion.

 

Why is TikTok so popular? Because its formidable algorithm can turn a simple video into a real buzz. A goldmine for your marketing strategy. And the figures are there to prove it! According to an article published on the Newsroom, 77% of users in France search for additional information about an SME after viewing it on TikTok. Also, 70% of French SMEs on TikTok feel that the platform has helped them reach new consumers, and 24% have expanded their customer base internationally. Not bad, eh?

 

But TikTok isn't just about numbers. It's a space where brands can humanize their image, respond to comments, participate in trends and invite their audience to go behind the scenes. In short, a lever for authenticity rarely seen on traditional social networks.

 

So, are you ready to turn TikTok into a brand awareness and conversion gas pedal? We'll tell you how you can leverage this platform to propel your business into the spotlight.

 

Personal or corporate account: which should you choose on TikTok?

 

Before you get started, it's important to understand the difference between a personal and a business account on TikTok.

 

A personal account is ideal for individual creators or those looking to share content informally. It offers maximum creative flexibility, but its tools remain limited: no access to advanced analytics or advertising options.

 

The corporate account, on the other hand, is tailor-made for brands and professionals. It offers advanced features such as :

• TikTok Ads Manager: launch targeted advertising campaigns.
  
  
• Detailed analytical data : track the performance of your videos, analyze audience engagement times and adjust your strategy.
  
  
• Access to a commercial music library : respect licenses while using the right tracks for your videos.
  
  

Why opt for a corporate account? Because it transforms TikTok into a true marketing tool. It gives you access to powerful insights, increases your reach through advertising and gives credibility to your brand. In short, it's the secret weapon you need to go from simple content creator to strategic player on the platform.

Creating a TikTok account for your business: the steps to follow

 

 

Ready to get on board TikTok and make your business shine? Follow these simple steps to set up an account tailored to your business goals.

 

First step: download and install the application

 

So far, so good, right? So head over to theApp Store or Google Play Store and download TikTok. Once you've installed the app, open it and get ready to dive into the world of infinite scrolling!

 

Step 2: Register

 

You have several options:

• Via business e-mail: ideal for keeping your personal and business activities clearly separated.
  
  
• With a telephone number: quick and easy.
  
  
• Using a social network : connect TikTok to a Facebook or Google account to speed up the process.
  
  

Choose a user name that is clear, representative of your brand and easy to remember. For example, choose @CompanyName or @OfficialProductName for maximum clarity and professionalism.

 

Third and last (but by no means least!): configure your profile

 

This is where the magic happens. Look after your profile to attract visitors:

 

• The bio is your 80-character pitch. Be clear and punchy: explain who you are and what you offer. Add a touch of personality to make users want to follow you. For example: "Innovative tech solutions 🚀 | Inspire your everyday life | www.nomsite.com".
  
  
• Your profile photo is your trademark. Choose your logo or an emblematic image of your company. It must be clear, easily recognizable and correctly displayed in the circle provided by TikTok.
  
  
• With a corporate account, TikTok lets you add a clickable link. Redirect your visitors to your website, a landing page or even your other social networks. A simple strategy for creating a coherent digital ecosystem and multiplying contact points.
  
  

Once you've completed these steps, you're ready to explore TikTok and start publishing content that will make your business shine.

 

How to switch from a personal to a corporate account

 

If you already have a personal account on TikTok, there's no need to create a new one for your company. You can convert it to a business account in just a few clicks. Here's how:

 

• Access your account settings: open the TikTok application, go to your profile and click on the three lines at the top right. Then select " Settings and Privacy ".
  
  
• Change account type: under the " Manage account " tab, you'll find the " Switch to business account " option. Click on it and choose the " Business " option.
  
  
• Fill in your professional information: TikTok will ask you to select a category corresponding to your activity (fashion, technology, food, etc.). Take the time to choose the one that best reflects your sector.
  
  
• Optimize your profile for business: once the conversion is complete, check your bio, profile photo and links to make sure they're aligned with your marketing strategy. Refer to what we explained earlier.
  
  

With a corporate account, you unlock key features like detailed analytics and advertising options. It's the ideal tool for maximizing your presence on TikTok and reaching an even wider audience.

Create a content strategy that speaks TikTok's language

 

Define precise objectives for your videos

  

TikTok isn't just a platform: it's a culture. To succeed, your content needs to be as strategic as it is adapted to its unique codes . Here's how to create a content strategy that hits the mark.

 

Soak up popular trends and formats

 

Take the time to explore TikTok. Identify videos that are popular in your sector: challenges, tutorials, storytelling... Also look for viral sounds and hashtags. These elements, specific to TikTok, naturally boost the visibility and engagement of your videos.

 

For example, if you're into fashion, take part in clothing style challenges or create your own trends.

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Each video must have a clear objective.

• Brand awareness: present your brand with creative, accessible content.
  
  
• Engagement: rely on direct interactions such as polls or questions in your captions.
  
  
• Conversion: subtly integrate your products or services into inspirational or educational videos.
  
  

A well-defined strategy ensures that every publication serves your overall vision.

Plan your content to keep pace

 

On TikTok, regularity is king. So build an editorial calendar:

 

• Mix formats: alternate between short videos, challenges and tutorials.
  
  
• Choose the right times: post when your audience is most active (TikTok Analytics can help you with this).
  
  
• Prepare content in advance: having several videos ready saves you the stress of last-minute publications.
  
  

By combining creativity and structure, you give your company every chance of standing out on TikTok. A coherent strategy connected to the TikTok culture is the secret of lasting commitment.

 

Produce videos that captivate and convert

 

 

On TikTok, every video is an opportunity to grab attention and make a mark. But how do you ensure that your content stands out in a feed brimming with creativity?

 

Optimize visual and sound quality

 

Technical aspects play a key role. Make sure you have :

 

• Natural or soft LED lighting to avoid unsightly shadows.
  
  
• Clear sound: use an external microphone or shoot in a quiet location.
  
  
• Dynamic editing: cut lengths and integrate smooth transitions.
  
  

Make the most of TikTok tools

 

TikTok offers you a range of tools to boost engagement:

• Filters and effects: showcase your creativity while following the trends.
  
  
• Viral music: choose trendy tracks to increase your chances of appearing in feeds.
  
  
• On-screen text: use this function to clarify your message and grab attention from the very first seconds.
  
  

Be authentic and inspiring

 

On TikTok, rigid perfection doesn't seduce. Show the behind-the-scenes of your business, your failures, your funny moments. Audiences connect with what's real.

 

Maximize your visibility with hashtags and challenges

 

Hashtags and challenges are the heart of virality on TikTok. Knowing how to use them strategically can literally propel your videos.

 

Choose powerful hashtags

 

Don't overload your videos with 10 hashtags. Aim for 3 to 5, but make sure they are :

 

• Relevant: related to your content or sector (#MarketingTikTok, #BusinessTips).
  
  
• Trends: use TikTok Discover to track popular keywords.
  
  

Take part in viral challenges

 

TikTok challenges are goldmines for engagement. By joining a trending challenge, you reach a wider audience and gain credibility. Let's take the example of a food manufacturer. It could take part in the #FoodHacks challenge, showcasing its products in a creative recipe.

 

Create collaborations that count

 

TikTok is an ecosystem where influencers play an important role in amplifying your brand's reach. But you still need to know who to work with to maximize impact.

 

Find designers who embody your values

 

Don't choose an influencer just for their popularity. Choose those who :

• Aligned with your world: their content should naturally complement your message.
  
  
• Engaged with their audience: a creator with a small, loyal community can be more impactful than a distant macro-influencer.
  
  

Use tools like TikTok Creator Marketplace to find the right profiles for your industry.

Why partner with influencers?

Collaborating with content creators allows you to :

• Reinforce trust: their community naturally trusts them, which lends credibility to your message.
  
  
• Take advantage of their creativity: these talents know how to capture attention!
  
  

A fashion brand could, for example, team up with a designer to present a new collection through a series of videos in which he or she showcases different styles.

 

Monitor, analyze, adjust

 

Creating content is good. Measuring its impact is essential. TikTok offers powerful analytical tools to track your performance and adjust your strategy.

 

Data to monitor

 

Access TikTok Analytics from your corporate account and focus on :

• Views: how many people have watched your videos?
  
  
• Engagement: rate of likes, comments and shares.
  
  
• Audience: who are your viewers (age, location)?
  
  

These metrics give you a clear view of what's working (and what needs to be improved).

 

Continuous optimization

 

The numbers speak for themselves. Adapt your strategy according to the results:

• A successful hashtag? Incorporate it into your next videos.
  
  
• A successful format? Double your efforts in this direction.
  
  
• An engaging designer? Continue the collaboration or expand to other similar talents.
  
  

With regular adjustments, your TikTok account will continue to grow and captivate.

Put TikTok in the spotlight with your other channels

 

 

Your TikTok account doesn't have to live in isolation - quite the contrary! Multiply the opportunities to promote it by connecting it to your other platforms.

 

Build bridges between your social networks

 

Add your TikTok profile to the bio of your Instagram, Facebook or LinkedIn accounts. Share your TikTok videos directly on these networks to attract attention and direct users to your account. An engaging teaser on your Instagram Stories or a post that picks up on a TikTok trend can work wonders!

 

Talk about it on your website and in your e-mails

 

Add a TikTok button on your home page or in your e-mail signature. Mention TikTok in your newsletters to encourage your subscribers to follow you. By highlighting the exclusive content you offer on this platform, you'll encourage your audience not to miss out on anything.

 

Be irreproachable with the TikTok rules

 

TikTok is a creative platform, but don't forget that respecting its rules is essential to preserve your visibility.

 

Follow community guidelines

 

TikTok takes its rules very seriously: inappropriate or unethical content means your videos will be deleted or, worse still, suspended. Take the time to read their guidelines, available directly in the application, to avoid any unpleasant surprises.

 

Opt for responsible communication

 

Focus on authenticity and ethics in your videos. Avoid clichés, respect diversity and think about the impact of your messages on your audience. Responsible content reinforces trust and your company's positive image on the platform.

 

TikTok offers an incredible playground, as long as you play by its rules.

 

Inspiring examples of successful businesses on TikTok

 

As we told you, TikTok is no longer a territory reserved for choreography and viral challenges. Businesses from all sectors are finding their audience and turning it into a success. Here are a few examples to follow.

 

Fenty Beauty: bold storytelling