Customer video testimonials: a sales booster

Trust is what turns curiosity into a buying decision. Let's be honest: when a prospect hesitates, an authentic testimonial makes all the difference. But add the power of video, and you've taken it to a whole new level. The expressions, the tone of voice, the little details captured by the camera: it all exudes credibility and is a thousand times more impactful than a polished text. In fact, 9 out of 10 people trust feedback from other customers more than what companies say.

Why is that? Because other people's experience speaks for itself.

A testimonial video is your social proof in HD, the human face that embodies your brand. People want the real thing, stories they can identify with. That's where this format becomes a formidable asset: it doesn't just convince, it reassures, inspires confidence and moves people to action.

In this article, we reveal all the secrets of a successful video testimonial and why this format can literally boost your sales. Let's get started!

The game-changer in your sales strategy

Exploding conversions

Customer testimonial videos are the cheat code for boosting your conversion rate. TrustFolio reports that integrating this type of content on a landing page can boost your conversions by up to 74%. Why is this? Because seeing a satisfied customer talk about his or her experience allows prospects to identify with it and feel more confident about taking action. We're not talking about simple sales pitches here, but authentic, living proof.

Reassuring is winning

Let's face it: we're all a little wary when it comes to making an important choice. And that's where testimonials make all the difference. 88% of consumers trust online reviews as much as personal recommendations, according to Bright Local. When these reviews come to life on video, they add a layer ofauthenticity that's impossible to ignore. The customer's facial expressions, tone of voice and sincerity reinforce this credibility. It all adds reassurance and credibility to your business. And a reassured prospect is a prospect who's ready to buy!

Your customers become your ambassadors

Highlighting video testimonials also enhances your customers' value and gives them visibility.

You put them in the spotlight, which not only promotes your product, but also strengthens their commitment to your brand. A valued customer feels listened to, respected and appreciated for their expertise.

The result? He'll want to stay loyal, talk about you around him and share this visibility with his own network.

It's a virtuous circle: the more you showcase your customers, the more they become your ambassadors.

Google loves videos

If you want to dominate search results, video testimonials are a must. A page with a video is 53 times more likely to appear on the first page of Google. Yes, 53 times! By integrating these videos, you're not only boosting the user experience, you're also giving your SEO a boost.

In other words: more visibility, more clicks and a soaring e-reputation. In short, it's a win-win situation.

A brand image that inspires

Video testimonials don't just convert, they humanize your brand.

They show that you're transparent, that you're close to your customers, and that your company is more than just a business entity. A strong brand image attracts more prospects and retains existing customers.

People want to see faces, hear real stories, and that's exactly what video brings.

Yes, but how do you encourage customers to take part?

Getting a video testimonial from a customer is a bit like trying to convince a friend to go in front of the camera... Not easy, is it? Convincing a customer requires perseverance and, above all, showing that it's worth it. Because, yes, a video testimonial takes time, energy and a real commitment on their part.

So how do you get that famous " yes "? It all starts with a well-crafted request. Whether it's an e-mail or a phone call, the aim is simple: show your customer that you want to put them in the spotlight, and explain what they stand to gain. HubSpot, for example, offers successful e-mail templates, reminding customers of the impact of their contribution and how their story can inspire others. By remaining sincere and appreciative in your approach, you're far more likely to win them over.

And if you want to maximize your chances, nothing beats a phone call. A direct exchange breaks the ice, explains the project and highlights the benefits for him. Let them know that this testimonial not only serves your brand, but also highlights their expertise, offering valuable visibility to a wider audience.

On the day of the interview, remember to ask questions that value your customer, such as " What did you appreciate most about working with us? ". This helps them to express themselves authentically. Don't forget to emphasize that his testimonial can really help other companies or prospects. The result is a customer who's proud to participate, a video that exudes sincerity, and an image boost for everyone!

How do you organize a concrete testimonial video?

You can't improvise a striking testimonial video. It all starts with solid preparation. We explain.

Prepare your questions like a pro

Forget closed questions that kill spontaneity. We want the real thing, the sincere thing, the customer who lets loose. Give preference to open-ended questions such as: "What impressed you most about our service?" or "Why would you recommend our product to your friends and family?

The aim is to get genuine answers that resonate with future customers. And to do that, you have to make them feel at ease, create a conversation, not an interrogation.

Choose the ideal shooting location

The choice of location is strategic. A bright, calm space is the basis. But go one step further: a setting that reflects your brand or tells a story. On the customer's premises, for an on-the-ground feel, or in an environment that reflects your identity, depending on availability. In short, a setting that invites sincerity and where the customer feels at ease.

The on-site team: simplicity and positive vibes

You don't need to deploy an army, but you do need a few key people. A cameraman who manages the frame, and an interviewer who knows how to lighten the mood. We want laughs, anecdotes, real moments. The atmosphere has to be chill, so that the customer feels good and the magic happens naturally.

Equipment without the headaches

A pro camera is all well and good, but don't worry if you have to pull out a smartphone. Today, a well-used phone, with good lighting and a decent microphone, works wonders. Make sure the sound is perfect and the lighting flatters the customer's face. Simple, effective, authentic.

With these tips, your testimonial video is sure to be a hit!

But if you're aiming for a rendering worthy of the pros, no worries: our production team travels all over France to capture your shots with perfection. And if you're already a keen videographer, but editing your footage makes you break out in a cold sweat, we've got the solution! Send us your rushes, and we'll deliver top-quality editing in 48 hours. You've got everything you need to succeed, whether it's shooting or enhancing your images.

Tips for a testimonial video with a difference

Want to turn your customer testimonials into lead magnets? It's all in the structure. With the right approach, a simple story becomes a powerful lever that captures and engages. Come on, we're sharing our top tips for creating videos that click and convert.

A catchy intro

No blah, blah, blah. You grab people's attention from the very first second. A spontaneous phrase, like "I tried everything until...", and you've already piqued curiosity. The customer then introduces himself: name, position, company. Simple, effective, credible. You set the scene and the audience is ready to move on. The idea is to intrigue enough to make them want to hear the rest, without skipping a beat.

A development that really tells the story

The heart of the video is the customer's story. We want details, experience and emotion. Storytelling is what makes all the difference: you go from the initial problem to the solution, with anecdotes and highlights. Encourage customers to talk about concrete results and measurable changes.

And to avoid visual monotony, vary the shots. Face-to-face is great, but add sequences that illustrate your customer's working environment, your premises, or your product/service in action. It adds depth, brings the testimonial to life and looks professional.