Every year, Adobe Max attracts the attention of creative minds the world over. And 2024 was no exception. The event is an opportunity for Adobe to unveil the latest innovations in its software suite.
At this year's event, generative AI was at the heart of many new features. Videographers, editors, photographers, designers... everyone was treated to a little gift of new tools designed to push creativity ever further. Over 200 conferences and sessions took place over three intense days.
As experts in this field, the tydeo team is naturally captivated by the advances in video that are redefining creative and production processes. That's why we're here to present you with the latest developments specifically geared towards video. If you're curious about all the announcements, go straight to Adobe's official website.
Let's take a look at the innovations that will be making news in the months to come!
Generative extension: an addition to Premiere Pro software
Thegenerative extension feature, already available in Adobe Premiere Pro Beta version, is a real game-changer for video creators. Thanks to generative AI, you can extend a video sequence or ambient sound by an extra 2 seconds. It may not sound like much, but wait until you see the results in action!
During an interview, the interviewee's gaze turns away just before he finishes his answer? No problem! You can extend the scene to obtain a fluid shot, with no awkward cuts. The same goes for landscape videos or concerts: just add a few extra seconds and your scene instantly becomes more natural.
In terms of workflow, it's an enormous time-saver! No more backtracking, no more re-shoots to correct small errors in timing. With the generative extension, you add a few seconds and simplify the manual retouching stage. The result? Less technique, more creativity!
Video object selection: AI at the heart of retouching
With Adobe Premiere Pro's new video object selection feature, expected in November, you can say goodbye to long hours of cutting or rotoscoping or manual rotoscoping!
And once again, we can say thank you to generative AI! With a simple click, select an object in your video and let the magic happen. Artificial intelligence follows this object throughout the sequence, allowing you to isolate it, retouch it and even apply special effects in record time. Editing moving elements has never been so fast and intuitive!
Need to blur a person in a crowd scene or highlight a specific product in an advertisement? In the past, it would have taken hours of painstaking work to draw outlines by hand. But no more! With just a few clicks, it's in the box. Designers can also track objects in motion for special effects or precise color adjustments, without the headache.
This feature saves video editors precious time. They can concentrate on what matters most: creativity ! Video pros and novices alike can finally say goodbye to complex manual techniques and embark on even more impactful creations.
Firefly Video Model: from text to video
Available before the end of the year in Premiere Pro, Firefly Video is one of 2024's flagship features. It enables video sequences to be generated from simple text prompts, in the same way as Open AI's Sora.
Need a specific shot to illustrate an abstract idea like "the rise of technology" or "a futuristic city"? Just describe it, and Firefly Video takes care of the rest!
Whether you're a seasoned designer or a novice, this feature is a huge time-saver and makes it easy to enrich your projects.
Project In Motion: from statistics to animation
Presented as part of Adobe Sneaksthe In Motion project is a real little nugget. No more hours spent manipulating complex software: a simple text prompt is all it takes to transform static images into dynamic animations .
Let's take the example of a graphic designer who needs to quickly create a motion design for a campaign. He could spend hours animating each element manually... or he could call on In Motion. All he has to do is describe the movements or effects he wants to apply to bring his animation to life. Phenomenal time savings, boosted productivity and quality results guaranteed!
This project simplifies animation creation by eliminating repetitive, manual tasks. For professionals, it's a way of optimizing their workflow and concentrating on artistic creation rather than technical details.
Project Super Sonic: one-click sound effects
Still in the development phase and presented as part of the Adobe Max 2024 Sneaks projects, Super Sonic could well revolutionize sound design. Using artificial intelligence, this project enables you to generate sound effects and sound effects for your videos with a simple click or text prompt.
Need an explosion sound effect or a background ambience? Super Sonic frees creative minds from traditional sound banks and produces sounds synchronized with a selected object.
No need to manually search for sound effects: AI does the work!
Project Know How: total content transparency
Still in the development phase, and also presented at Adobe Max 2024, Know How is a major innovation to enhance the transparency and traceability of digital content. This project makes it possible to track the origin of videos and images, even if their visible metadata has been removed. How can we do this? By using invisiblefingerprints and unique watermarks. These discrete identifiers enable content to be traced back to its source.
With Know How, every image or video published retains its original fingerprint. This means that creators can prove theauthenticity of their content, a powerful weapon against unauthorized reuse. No more stolen content or content shared without credit: this system guarantees enhanced copyright protection and makes it easier to defend works online.
Beyond video: innovations that make a difference
Although this article will focus mainly on video-related innovations at Adobe Max 2024, it would be a shame to miss out on the most significant new features for photography and design enthusiasts. If you're passionate about photo retouching or graphic design, here are some of the major advances in software such as Photoshop, Illustrator and Lightroom.
Photoshop: generative AI at its peak
With new features like Generative Fill and Generative Expand, you can expand your images or add realistic elements in just a few clicks, thanks to the power of artificial intelligence. Need to enlarge a scene or correct details? Photoshop now does it almost like magic!
Illustrator: realistic, dynamic objects
Innovations like Objects on Path and Mockup let you create realistic two-dimensional renderings effortlessly. There's no need to juggle complex tools: Illustrator makes graphic creation more fluid.
Lightroom: mastering details in a flash
Lightroom is strengthened by tools such as Generative Remove, which removes unwanted elements from an image in an instant. The addition of HDR support also makes it possible to work with images with a high dynamic range for brilliant results.
Discover all these new features and more on the official Adobe website, and immerse yourself in a world where artificial intelligence is revolutionizing every stage of digital creation!
A bright future for creatives with Adobe Max 2024
Once again, the Adobe Group has proven its ability to redefine creativity. With innovations powered bygenerative AI, Adobe is boosting the way designers conceive and produce their projects. Tools such as video object selection and text-based sequence generation transform complex tasks in just a few clicks. Features that give designers and creators more time to focus on what they do best: creating impactful, inspiring and high-quality content.
At tydeo, we keep a close eye on these latest trends to remain at the cutting edge of innovation. This enables us to offer our customers ever higher-quality content, and to guarantee services adapted to the new standards of video production.
If you'd like to find out more about our services or discover how we can help you with your video projects, please don't hesitate to contact us or explore our offers.
