It's time for a revolution in the world ofaudio on demand.
Podcasting consists in offering audio content on online platforms. These are presented in the form of episodes that can be listened to wherever you are and whatever you're doing. In recent years, however, a rather contradictory phenomenon has been gaining ground: the video podcast. More and more companies and creators are turning to this trend.
According to Edison Research, 16 of the top 30 podcasts in the last quarter of 2023 were available as videos. At the same time, two years earlier, only 7 of the top 30 podcasts were available as videos. Some studies even agree that YouTube has overtaken Spotify as the most popular platform for consuming podcasts!
So why the change of heart? What are the advantages of a video podcast? And above all, why/how do you create your own? We tell you all about it!
Did you know?
The word " podcast "is a combination of two words. The first is " iPod ", Apple's famous mobile music player. The second is " broadcasting ", which means " diffusion " in the language of Shakespeare. The term is said to have been coined by Ben Hammersley, a British journalist with The Guardian.
Understanding the video podcast concept and its advantages
As its name suggests, the video podcast is more than just an audio recording. It's nothing more and nothing less than an adaptation of the original podcast into video. It's a content format that can reach a much wider audience, as it can be broadcast on a variety of platforms, including YouTube, which we mentioned earlier.
And as you no doubt already know, video is increasingly in the spotlight on the web. Bringing staggering rates of engagement, video logically finds its place in the propulsion and distribution of podcasts. Today, it's commonplace to see podcast creators posting their audio recordings on platforms such as Spotify, while also publishing the video of their podcast on YouTube, and even broadcasting short video sequences on social networks such as Instagram or TikTok!
But what is it that attracts so many people to videocasting ?
When you listen to a podcast, you can't see the gestures, facial expressions or emotions of the speaker(s). All these elements of communication, so important to our exchanges between human beings, are lost. But video can! It enriches audio content and understanding. Particularly if certain facts in an interview or discussion need to be explained by visual elements (animations, diagrams, graphics, etc.).
A final point that leads to another very interesting one about video podcasts: their flexibility. Video podcasts can be produced in a variety of formats:
- The classic studiointerview, like Legend's video podcasts. The principle is to present the exchanges between the interviewer and the guest on video, allowing viewers to benefit from a visual and follow the reactions of the speakers.
- The more " chill" discussion between one or more speakers, as in Ben Névert's podcasts. The idea is the same as for the interview: one or more people talk to each other on camera. The only difference is that here, the focus is on a fluid, relaxed exchange.
- The solo format, where only one person speaks, more or less on camera, throughout the podcast, such as Drôlement Inspirant.
- The static video with a background image to illustrate the theme of the podcast, like those onARTE Radio Podcasts. This type of video podcast generally includes audiograms to show the movement of sound.
- Animated video to illustrate what the podcaster has to say, as with Hugo Décrypte's Actus du Jour. These provide a visual summary of important information, supporting the audio.
Once you understand the concept of videocasting, it's easy to see the benefits it can bring to your business : boosting your visibility, improvingengagement and interaction with your target audience, strengthening your brand, improving your website's natural referencing if you post your videos there, developing customer relations... In short, there's no shortage of benefits!
Key steps to creating a video podcast
N°1 - Define your concept, audience and format
First and foremost, define your objective. Do you want to build customer loyalty and commitment? Do you want to demonstrate your expertise? Then come to the concept of your podcast. Do you want to talk about a subject you're passionate about, or one that's related to your field and has audience potential? Ask yourself what motivates you and what might interest your target audience. But be careful: to avoid a " flop ", your subject must be sufficiently captivating to attract and, above all, maintain the interest of the people who will view your video.
Next, ask yourself what's best in terms of format for your concept. What values do you want to convey? What elements will differentiate you from other podcasts? For example, if you want to bring in different people for interviews, will you opt for armchairs and coffee for a more relaxed image? Or would you prefer a studio-style setup, with a table, two microphones, you and your interviewee facing each other?
N°2 - Plan your content with an editorial schedule
Once all the above elements have been defined, you can start thinking about when and how your episodes will appear. How often will they appear? What are the publication dates? This will help you get organized, and you'll be able to prepare your scripts in advance if you opt for a solo podcast, or your questions if you want to start with interviews. Preparing your elements in advance will ensure that you don't forget any important elements you want to cover. However, if you opt for a freer video podcast format such as conversational, avoid the script and simply jot down the key points. This will leave more room for improvisation and spontaneity.
N°3 - Prepare your set and equipment for filming!
As for your decor, it will follow the format you've chosen above. It should be visually appealing and, if possible, relevant to your theme. Make sure to optimizelighting with soft light sources to avoid harsh shadows.
Then prepare the right equipment for filming your video podcast. Camera, microphone, lapel microphone... Make sure you choose quality equipment for video capture and sound recording if you want a professional result.
N°4 - Record and edit your video
When the big day arrives and you're ready to startrecording, there are a few things you need to bear in mind. For example, from a technical point of view, make sure your camera(s) are properly framed . The aim is to capture your speakers at their best and from different angles. Also, make sure that the audio is recorded without background noise and that the sound quality is optimal.
Once the recording is complete, it's time to edit. This is when your videocast comes to life. Add your personal touch, your graphic style, titles, transitions, intro and outro... In short, everything you need to enrich your content. Of course, not everyone has the right software or the skills to edit their own videos. If you'd like to achieve professional editing without having to worry about the technical details, call in our experts using mytydeo! That way, we'll turn your raw footage into quality videos!
N°5 - Publish the episode of your video podcast and promote it!
Finally, it's time to publish and promote your video podcast. Choose the most appropriate platforms according to your target audience. For example, you could post your video on YouTube and then integrate it into your website. At the same time, you could post short sequences on your various social networks that encourage people to watch the whole thing. This will enable your subscribers to discover your video and thus increase its visibility.
An important point to remember when publishing your content on YouTube: SEO ! Remember to use catchy titles, detailed descriptions and relevant keywords.
By following these few key steps, you'll have every chance of creating a successful videocast that will captivate your audience and build loyalty.
What do you think? Are you ready to become a great podcaster?
You now have all the keys you need to set up your own video podcast. Remember these few important points: focus on audio and image quality, make sure your subjects are captivating, remember to publish new episodes regularly and don't forget to analyze the performance of your videos.
And if you want to be sure of a professional result, don't hesitate to call on our editing services. Our video production experts are there to support you every step of the way, to ensure that you get the results you expect.
