With the festive season just around the corner, do you know how you're going to convey your season's greetings? If you're looking for a way that's modern, effective and fun, the video format is a powerful tool, enabling you to reach a wide audience while adding a highly personal and engaging touch to your messages.
Why choose video for your greetings?
Producing a video greeting offers a unique opportunity to summarize the highlights of the past year, conveying emotions in a lively, authentic way. Whether through a face-to-face interview, a montage of highlights, a retrospective, or testimonials. In short, video makes communication more impactful and memorable.
How to celebrate greetings on video?
The key is to choose a type of video that's in harmony with your identity. Whether it's a candid interview, a retrospective montage, collaborative testimonials, or motion design animation, the important thing is to capture your audience's attention.
A professional director can help you design your greetings video. If you're shooting with a smartphone, you'll need to bring along extra lighting, a tripod and a microphone. For editing, video editing solutions such as mytydeo can help you achieve a professional look.
What's the ideal length for a video?
Depending on your target audience and the distribution channel you choose, the length of the video may vary. For a public event, a longer video may be appropriate, but be sure to maintain momentum and focus the content on the essentials. On social networks, aim for between 1 and 3 minutes to keep your audience's attention. Be careful not to bore your listeners with content that is too long.
Download our infographic to find out all about the most popular video formats used on social networks.
Season's greetings: tailor your video to your target audience
Adapt the tone of the video to your target audience. Whether it's warm, professional, upbeat, humorous or inspiring, consistency with your image and message is crucial.
Stay authentic and adapt to the context. Obviously, depending on the message you want to convey, you'll need to nuance your language with a tone that's either warm, optimistic, personal, grateful, professional, inspiring, or humorous. Choose the tone that best resonates with your audience, the nature of the video, and in which you're most comfortable.
Season's greetings: the choice of music is crucial
The music should complement the message without clashing. Opt for royalty-free music, especially on social networks. On an interview, it's best to avoid music that includes lyrics, or music that is too intrusive. You can also ensure good video quality by preparing the message in advance, using the right equipment, and ensuring good lighting and clear sound.
Can I include call-to-actions (CTAs) in my videos?
In most cases, calls to action are not recommended in greetings videos, as they may seem inappropriate. However, in special situations, such as the announcement of a major initiative, a discreet CTA at the end of the video may be considered.
Opting to create a video to express your New Year's greetings is a powerful and personal strategy. A well-crafted video, whether warm, professional or humorous, offers a unique opportunity to leave a lasting impression on the minds of your audience. By investing the time to choose the right tone, tailor the content to your audience, and ensure production quality, you not only strengthen your bonds with those around you, but also create memorable greetings that will last well beyond the holiday season.
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