Video has become an essential tool for local authorities wishing to communicate effectively and engagingly with their citizens. Whether to provide information on current projects, raise awareness of local issues or simply strengthen social ties, a well-produced video can have a considerable impact.
Why communicate when you're a local authority?
Whether it's to inform citizens about available services, list local actions and activities, present local businesses and associations, or promote tourism, it's essential to maintain active communication between you and the inhabitants of your commune.
Although local authorities can still use traditional means of communication such as public meetings, local newspapers, posters, and local and national media, only a fraction of the population actively keeps abreast of the platforms on which news can be found. Younger people and those who are not familiar with public services are harder to reach. That's why it's particularly important to use content that's adapted to people's new ways of consuming. In this respect, video plays a major role.
Local authorities: The benefits of video in communication
Videos offer a powerful and engaging way for communities to communicate. They capture attention quickly, make it easier to convey complex information in an accessible way, and strengthen the bond with the community. Through visualization, citizens can better understand community projects, initiatives and services. What's more, videos are easy to share on social networks, amplifying their reach, as Laurent Péron, mayor of Le Relecq Kerhuon, testifies when asked at the Salon des Maire en 2022 about the use of video in his communications.
How do you create a successful video?
1. Get close to your audience
As a local authority, it's important that your message conveys a sense of closeness to the people who live in your town or city.
2. Take care of the script
The key to a successful video often lies in a well thought-out script. Organize your ideas logically and make sure your message is clear and concise. Avoid lengthy speeches and opt for dynamic sequences that will keep your audience's attention. A good script is the basis of a memorable video.
3. Opt for visual and sound quality
A quality video naturally attracts attention. Invest in good image and sound quality to guarantee an optimal visual and auditory experience. Use quality filming equipment, ensure good lighting and give priority to clear sound. A professional video reinforces the credibility of your message.
4. Integrate calls to action
Don't forget to guide your audience to a specific action at the end of the video. Whether it's encouraging them to attend an event, subscribe to your local newspaper or share the video on social networks.
Video is a dynamic tool that conveys the emotions and message you want to convey. For the past ten years, tydeo has been supporting local authorities wishing to communicate through video. tydeo has, for example, produced a presentation video for the Val d'Ille Aubigné local authority in Ille et Vilaine. We'll let you discover it.
