Integrating video into internal newsletters is a bit like going from analog to digital: no more long blocks of text that struggle to captivatemake way for formats that that jump out at you ! When it comes to internal communications, the stakes are high. With mailboxes overflowing and so much information to process, it's sometimes difficult for teams to feel truly connected to the messages being broadcast. What if video were to become your new secret weapon for break codes ?
Far from being a mere gadget, video revitalizes, humanize and makes speaking more lively. Whether you're announcing a new product or an event, sharing the company's successes or creating links between employees, incorporating videos into your internal communications makes it more impactful and memorable. This article reveals how video can boost the impact of your newsletters, and offers concrete ideas for taking action in style!
Reasons to include video in internal newsletters
Add dynamism to communication
Your information may be clear and well-constructed, but it often lacks impact.impact especially in a newsletter. Video, on the other hand, stimulates both visual and auditory visual and auditory memory to anchor the message more firmly.
The video's dynamic look makes it a natural eye-catcher. eye. It's an excellent way to generateinterest andcommitment and commitment. You'll save them precious minutes thanks to a fun, modern approach. modern approach to meet their busy schedules.
Strengthening ties and proximity between employees
Video has the advantage of convey the emotions and expressions that are often lacking in simple text. Imagine a message from your CEO sharing the company's successes with a sincere smile, or a colleague recounting his or her journey live on air. Wouldn't this be a more authentic and human?
By seeing faces, voices and gestures, video recreates a sense of closeness between colleagues. Behind the camera, attitude, posture and tone more easily convey a sincere expression. Internal communication thus becomes a moment of exchangecontributing to a better connection teams and encourages the development of a corporate culture culture.
Offering greater flexibility
Today, video is gaining ground in both personal and professional use. This format is increasingly popular in our fast-paced lifestyles. 100-hour lifestylesand even more so for Generation Z. Tomorrow's employees are those for whom digital is a dual identity. So it's important to dust off old practices and get up to speed. up to date.
What's more, a video is easy to rebroadcast on internal company networks, or even on external channels if it fits in with the editorial line. Well thought-out content can be reusedmultiplying opportunities to engage employees and enhance the value of the message. This flexibility ensures greater efficiency, and offers the opportunity to make your content last.
Measuring the effectiveness of your communication
Another major advantage of video is its ability to provide precise precise tracking data. Unlike conventional e-mail, video allows you to track the number of viewsviews viewing timeandengagement through comments or reactions. This information is invaluable for assessing the impact of communication and identifying the topics that most captivate teams.
Thanks to this data, adjust strategy becomes easier, enabling each message to be optimized to meet employee expectations.
Integrate video into your newsletters
There are several ways of inserting a video into your internal newsletters. While each has its advantages advantages limitationswe're here to help you make the right choice!
Hop, right into your email!
You can choose to place the video directly in the body body of your e-mail for a smoother reading experience for your employees. All they have to do is click to start viewing, without having to leave their inbox.
Although this method guarantees fast, accessible playback, it is often hampered by problems of video compatibility compatibility of different e-mail programs. What's more, the weight the weight of the video to that of the e-mail, thus compromising deliverability. deliverability of your communications.
If you decide to do it this way anyway, opt for short videos instead. short videos format, perfect for conveying a basic basic message.
The attachment, a clever lure
By inserting your video as an attachment, you can bypass the technical constraints of e-mail or other webmail services. However, your content won't fit in as well, and you're taking the risk of a less than ideal visual experience experience for your teammates.
Although this may seem the simplest way to do it, it's not quite true. Often, the weight of the attachment is always a problem. And we haven't even told you about security constraints to combat spam!
Using a clickable image
Using a clickable image is perhaps the most flexible way of integrating videos into your newsletters. By presenting an attractive attractive thumbnail or an animated animated GIFyou immediately grab the attention of your colleagues, encouraging them to click through to view the video on an external page or a dedicated platform.
If you use newsletter design tools such as Mailjet, Brevo, Sarbacane or MailChimp you can also use iframe ". But what are iframes? Nothing more or less than a small piece of code or link to copy into your newsletter, so that your video integrates and launches directly into the body of your e-mail!
Some ideas for original video content
A company newsletter in video format
Forget the classic newsletter full of text: the video company newsletter transforms your internal communications into real information meetings ! This engaging format lets you share company news, team success stories or important announcements, all in a dynamic audiovisual style.
By adopting this concept, you can boost open and interaction rates. And why not adopt the codes and decor of a real TV set and go all the way with the experience? Of course, each department can take part in the project, for example by broadcasting interviews conducted by each department.
A web series on corporate life
Make way for storytelling in your internal communications! This approach aims to dramatize employees, their missions and anecdotes, while promoting the corporate culture. Every month, employees enjoy a new episode highlighting a facet of the organization, reinforcing their sense of belonging.
Whether for mini-documentaries about current projects sketches about office life, or inspiring inspiring interviewsthe web-series captivates audiences and unites employees around shared values.
A good example? Microsoft France's "Disponible" series, a humorous depiction the daily life of a young female employee confronted with hybrid working!
Organization of interactive contests
Enjoy and engage teams with video competitions, a great way to create a positive atmosphere in the office. Whether through inter-departmental challenges, quizzes, or votes to elect the best project, these video challenges are an opportunity to strengthen bonds and stimulate creativity.
Interactive contests add a playful playful touchand are often eagerly awaited. This kind of initiative encourages interaction and strengthens team spirit.
Things to remember
As you can see, integrating video into your in-house newsletters will give you a refreshing to your communication: more engagement, more proximity and a stronger follow-up to your messages. By embracing a dynamic, modern and sometimes even quirky format, you can capitalize on your creativity and your chances of conveying information effectively. We bet your colleagues will be asking for more!
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