Employer Brand

Tips for making a successful corporate video

Great tools for capturing the attention of potential customers and marketing a brand, corporate videos help you stand out from the crowd.

Corporate videos are becoming increasingly popular. Great tools for capturing the attention of potential customers and marketing a brand, corporate videos help you stand out from the crowd.

But how do you stand out from the crowd? And how do you make your video creative? There are many approaches to creating an engaging video experience, but some basics prove particularly effective.

The different formats for corporate films and videos

There are many different types of corporate video, each with its own purpose. What are the most common?

Presentation video

This is the video you show to potential customers or investors to give them an overview of your company. It should be of high quality and tell a compelling story that gives viewers an idea of what your company does and what makes it unique.

Explanatory video

An explainer video is a great way to show how your product or service works. It can also be used to demonstrate how to use your software or application. These videos, which aim to show the viewer how to do something specific, need to be clear and concise. A Motion Design video can be particularly well suited to this format.

Customer testimonial video

Customer testimonial videos are a great way tobuild trust with potential customers by showing them that real people have had positive experiences with your company. These videos should feature your customers talking about their experiences in their own words, and they should be edited to highlight the positives.

Event video

An event video is a great way to capture the energy and excitement of a corporate event, such as a trade show or conference. These videos can be used for marketing purposes, or simply shared with employees so they can see what's going on elsewhere. Event videos need to be lively and engaging.

The purpose of a corporate video

A corporate video is generally used to promote or market a company, product or service. But it can also be used to provide information about a company or organization, or to raise awareness of an issue.

When creating a corporate video, always keep your target audience in mind. The video must be captivating and entertaining, while effectively conveying your company's message. Be creative, but make sure your ideas and concept reflect your company's identity and values. Ultimately, a successful corporate video is one that resonates with your audience while reinforcing your brand image.

The target audience for a corporate video

The most important thing to consider when creating a corporate video is the recipient. Who are you trying to reach with this video? What are their needs, issues and desires? How can you best communicate your message to them? Once you know who your target audience is, you can start thinking about the type of content that will resonate with them. What stories can you tell that will resonate with them? What images and visuals will grab their attention?

Keep your target audience in mind throughout the entire process of creating your corporate video, from planning and writing to shooting and editing. By tailoring your video specifically for them, you'll be more likely to achieve your goals.

What makes a corporate video creative?

A creative corporate video is distinguished by its originality, innovative approach and ability to capture the audience's attention. It uses unique visual and audio storytelling techniques to convey a message or story in a memorable way. A creative corporate video can also incorporate elements of design, animation or special effects to enhance visual and emotional impact. Don't hesitate to use your company's graphic charter to personalize the look of your video. Ultimately, the creativity of a corporate video lies in its ability to stand out from the competition, arouse the interest andcommitment of the audience and reinforce the company's brand image.

tydeo helps you create your videos

If you'd like us to help you produce your corporate video, contact us... For over 10 years, tydeo has been bringing you its expertise in video design for communicators.

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