Video marketing has come a long way in recent years, and is proving to be an excellent way of reaching new customers, marketing your products and services, and creating a sense of belonging within your company.
There are many other ways to use video that are sure to stimulate your creativity and excite your customers and collaborators.
The brand film: a must-have
A strong corporate branding film conveys your message and instills emotional value in the viewer's mind. The branding video should serve as the cornerstone of your image. It will play an important role in explaining your message and values while establishing your identity. A true calling card.
Organize a webinar
Hosting a webinar is a great way to promote your brand with video. Webinars are a great way for you to show what you can offer and answer any questions about your products or services. It will also help build trust and credibility with potential customers by showing that you have the knowledge and expertise in your field.
Create behind-the-scenes and videos
One way to promote your brand is to create behind-the-scenes videos, otherwise known as Making of. You can use these videos to show how you create your products or what working in your company is like. People love to see behind-the-scenes content; it makes them feel connected. By focusing on transparency, you reinforce the trust between you and your customer.
Developing educational videos
An instructional video is a quick and easy way to show users how your product or service works. It's also a great way to promote your brand by making it easy for potential customers to understand the value of your offering. Instructional videos can be created as part of a longer promotional video, or as stand-alone clips that explain to viewers how something works.
L'une des meilleures façons de promouvoir votre marque est de prendre un sujet lié à votre entreprise et de réaliser des tutoriels vidéo par exemple. Ce type de promotion est idéal pour faire connaître votre entreprise et peut être adapté à tous les besoins. Par exemple, si vous possédez une boutique de commerce électronique, vous pouvez apprendre aux gens à créer leur site Web ou à concevoir leur propre logo. Si vous êtes une entreprise de marketing, vous pouvez organiser un tutoriel sur la façon de créer des vidéos pour les sites Web et les réseaux sociaux ou créer une vidéo virale à des fins de marketing. Le processus de création de ce type de contenu est simple. Il suffit de passer du temps devant la caméra et d'un script.
Interview team members or customers
Interviews are an excellent way to provide information about the company and its values, and to discuss the projects the team has worked on, as well as those currently underway. It's an opportunity for your employees to showcase their expertise or talk about their passions, while inspiring potential recruits to join you.
Interviewing customers is also a great way to promote your brand and make a personal connection. It also allows you to present the benefits of your product or service in a more personal, roundabout way, since it's not you doing the talking.
Shoot a mini-series
Why not shoot a mini-series to tell the story of your brand? The idea is to create several episodes (each episode should last around three minutes) and broadcast them on YouTube or social networks. Episodes should reflect your brand values and be entertaining enough to make people want to follow your adventures. Don't just talk about what you do, show how you do it and with whom.
Film a sales and promotional video
One of the most creative ways to promote your brand is with a sales and promotional video. A promotional video can be used to communicate a new product or service, promote an event, thank customers for their support or announce an upcoming product launch. These videos can be as elaborate as you like. You can create a large-scale production that resembles a movie trailer, or simply shoot a simple personal video. The best way to guarantee the success of your promotional video? Create it in a way that matches your campaign objectives and the needs of your audience.
Promote your event with a video
Here are some creative ways to use video to promote your event:
- Create a trailer. Tease viewers by showing just enough to get them hooked, but not enough to let them know what the event will be about. This short video should last about 30 seconds and should show just enough to make viewers want more information.
- Create an aftermovie to showcase the best moments of an event.
- Conduct an on-camera interview. It's as simple as photographing someone talking to an audience. It's conversational, so it feels personal and authentic.
Share an expert Q&A video
Give others the chance to speak on subjects related to your market and sector of activity. The question-and-answer format is simple to organize and easy to adapt. This type of video allows people to see the diversity within your ecosystem and helps to inform .
The ideas for video promotion are endless. Give your creativity free rein and make video your ally. It's hard to know what will work best for every business, so you need to experiment or seek professional advice?
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