Video Event: 5 ideas for your business events

Today, event video is an essential lever for energizing and capturing attention at any professional event. Whether for a product launch, a seminar or a trade show, videos not onlyengage your audience on the spot, but also maximize the reach of the event. By integrating creative and immersive formats, you reinforce the impact of your communication while delivering a memorable experience.

In this article, we present five innovative ideas for event videos, adapted to a variety of professional contexts, to create captivating moments, increase interaction with your audience and guarantee prolonged visibility.

 

I. The video capsule

What's it all about?

The video capsule is a short video, generally broadcast before, during or after an event, designed to capture key moments. It can serve as a teaser before the event, revealing a glimpse of the program, speakers or key products, or highlight highlights during the event (conferences, flash interviews). After the festivities, it can function as a dynamic recap to prolong the impact of the event.

Benefits

Video capsules are ideal for capturing attention quickly, their short format making them punchy and easy to consume. They are also suitable for social networks, such as Instagram, YouTube, LinkedIn or X, favoring rapid sharing and direct interaction with users. Their flexibility makes it possible to adapt the message according to the moment of the event, while maintaining constant engagement.

Examples

A classic example would be a teaser video before a trade conference, introducing the speakers or giving a taste of the program. During a trade show, a lightning interview with a participant or an excerpt from a workshop can serve to amplify engagement. At the end, an aftermovie could highlight the highlights, capturing the reactions of participants or the highlights of demonstrations.

 

 

2. Video mapping: projection onto monuments

What's it all about?

Video mapping is a visual projection medium that uses complex surfaces, such as buildings, monuments or objects, to create immersive experiences. With this technique, videos or images are projected onto physical structures, using their unique shapes to bring three-dimensional animations to life. The aim is to bring a "wow" factor to the venue and the event, to create an interactive experience.

Benefits

One of the greatest assets of video mapping is its spectacular effect. At a professional event, it captures the public's attention by making the experience memorable and immersive. Whether for a gala, a product launch or a seminar, this technology transforms a venue into a living work of art, creating a unique, personalized atmosphere. The innovative nature of video mapping leaves a lasting impression on participants long after the event.

This technique also enhances theemotional impact of an event, as it appeals to the senses. By synchronizing visual animations with key messages, music or highlights, it is possible to bring an artistic and technological touch to the event.

Examples

Video mapping offers an infinite number of possibilities for energizing your corporate events and making them memorable. It can be used to launch a brand at a private party, where artistic projections on facades or objects create a unique, immersive atmosphere.

This technique can also be used to tell your company's story in a captivating way at galas or professional events, by projecting images and videos that highlight your company's values or track record.

On a territorial scale, video mapping can also be used to bring citizens together. For example, during the Paris 2024 Olympic Games, the Lille metropolis organized regular projections onto the city's Opera House, creating moments of cohesion and shared emotion. This type of use connects the public to a cause or event, offering a novel and engaging visual experience.

 

 

3. Event Vlog

What's it all about?

A vlog (video blog) is a narrative video in which the creator shares key moments from his or her daily life, adventure or event. In the context of a professional event, a vlog captures the different stages, from preparation to highlights, including behind-the-scenes footage. This type of content offers authentic immersion by showing real scenes, demonstrations, testimonials and spontaneous interactions. The aim is to make the event more accessible to the public, while creating a direct, personal link with the audience.

Benefits

Event vlogs stand out for their authenticity and transparency. It allows audiences to share their experiences, as if they were witnessing the filmed events live. This engaging format helps to develop a sense of belonging with your target audience and build a real community. In this way, the vlog reinforces interaction with participants and extends the impact of the event beyond its duration.

Examples

A vlog of a day's conference could show the various speeches, exchanges with participants and informal moments such as coffee breaks. Another example might be a vlog of a trade show, with interviews with participants or speakers. This ultra-popular content enhances the visibility of your actions, while humanizing your brand.

 

 

4. Immersive Tour

What's it all about?

360° video is an immersive technology that allows viewers to explore an environment through a full panoramic perspective. By shifting their point of view with the mouse or turning their screen, users can virtually walk around inside the video.

The aim is to faithfully reproduce the experience of an event for those who were unable to attend, or who wish to relive the memorable moments afterwards. This type of content is perfect for capturing locations, exhibitions or events in their entirety.

Benefits

There are several key advantages to using 360° immersive video at an event:

• Interactive experience: users can freely explore the event environment, with the feeling of actually being there. This creates a stronger, more engaging connection.
• Accessibility for those who couldn't attend: 360° video allows those who couldn't attend the event to witness it virtually. What's more, it offers a unique chance to relive the experience after it's over.
• Prolonged retention: viewers interact longer with an immersive video than with a traditional one, which can increase the event's impact and recall.

Examples

Examples include immersive tours of trade show booths where users can explore each space, or art exhibitions where they interact with 3D objects. These types of videos are particularly popular for events such as trade fairs, art galleries, product launches or concerts.

 

 

5. Interactive video

What's it all about?

Interactive video is an innovative format that allows viewers to actively participate in the content being broadcast. Elements such as questionnaires, quizzes, games, or real-time polls are integrated directly into the video, offering an engaging and immersive experience. The aim is to increase audience participation and get them to interact with the information presented.

Benefits

There are several advantages to using interactive video at an event:

• Real-time engagement: by inviting volunteers to interact directly with the content, you capture their attention and create a stronger connection with them. This active involvement helps maintain interest throughout the event.
• Immediate feedback: quizzes, polls and live games provide valuable insights into your brand. Feedback can be given live, but also shared on social networks, promoting viral content and greater engagement with your target audience.

Examples

Interactive videos are often used at conferences or trade shows to engage viewers. For example, a live quiz can be launched in the middle of a conference to test participants' knowledge or simply to break the ice. A real-time poll can be used to gather opinions or questions on a specific topic, enabling speakers to better focus their presentations. Or, as in the case below, an interactive wall can be set up during a cobranding operation to offer participants an innovative experience and enable them to create shared memories while having fun.

 

 

Be unique & make a difference!

Event video is an essential tool for creating a buzz at your professional events and capturing the attention of your audience. By integrating dynamic formats such as video capsules, video mapping, vlogs, 360° immersive tours and interactive videos, you can create engaging and memorable experiences.

These solutions transform your highlights into a truly immersive experience, capable of enhancing impact and leaving a lasting impression on your participants.

Want to stand out from the crowd? Integrate these ideas into your online & marketing strategy to boost your appeal. The tydeo teams are ready to discover your next project and help you create your event videos. The first impression is always the right one, so call on our professionals for the most striking visual content!