For over 20 years, HomeServe has been committed to sustainable home improvement. Their mission? To preserve water and energy resources, while guaranteeing comfort and energy efficiency for the home. As a single point of contact to simplify repairs and optimize the durability of installations, the company combines expertise with a commitment to eco-responsibility.
To enhance their approach, the HomeServe teams worked with tydeo to professionalize their tutorial videos. To better understand their experience and the benefits obtained, we asked Marilyne Merglen, Communications Project Manager at HomeServe, a few questions. Here's a summary of the discussion and the lessons learned.
Why did HomeServe choose tydeo for its video communications?
To save time without sacrificing quality, HomeServe chose to work with us. It's a decision that has made all the difference: no more hours of editing, just polished, broadcast-ready videos.
Marilyne explains: "We wanted to professionalize our tutorials for our customers, whose editing, often carried out in-house, was time-consuming. Once we had defined our editorial line, working with tydeo allowed us to save time on a daily basis and increase our production capacity."
The main objective was therefore to create videos to match their expertise, while freeing up internal resources for other priorities.
Types of videos produced for HomeServe
HomeServe's main focus is on tutorials for their customers. The aim is to offer them practical advice on maintaining and repairing their homes.
Marilyne adds: "We also called on tydeo to produce some real content for social networks, and to relay our drought study to raise our customers' awareness of climate issues and their impact on their homes."
The results were in: over 500,000 cumulative views on YouTube and positive interactions on other platforms such as Facebook, Instagram and LinkedIn. These videos not only reinforced their position as educational leaders, but also amplified the reach of their message.
Smooth, efficient collaboration
Working with HomeServe was a model of efficiency. After a well-organized briefing that got everyone on the same wavelength, the rest went off without a hitch. Our platform mytydeo platform was a game changer: simple, fast, it lets you send rushes in just a few clicks, and track every stage of production at a glance.
Marilyne describes the collaboration with enthusiasm : "At the start of our relationship, we took the time to discuss our expectations during a briefing. Then, once we'd broken in on a few media, the platform provided by tydeo quickly took over: it makes it easy to transmit heavy elements (such as rushes), and processing times are fast and always respected. The platform is very easy to use: all the steps involved in creating a video are clearly identified, giving us a precise, global view of where we are. Beyond the web channel, the dedicated project manager is always available if needed, by email or phone."
This fluidity reinforced HomeServe's confidence and simplified their day-to-day work. The result? Monumental time savings and videos delivered on time.
The impact of video on customer engagement
Customer feedback has been very positive. "Good comments and feedback on YouTube, Facebook, Instagram and even LinkedIn," reports Marilyne. Beyond offering a service, the tutorials have reinforced HomeServe's brand image as a caring and reliable expert.
The pedagogical dimension has built customer loyalty by offering practical, concrete tools. These videos have strengthened the relationship of trust and added value to HomeServe's global offering.
Towards a video-driven future
The future of HomeServe remains focused on video. "We will continue to distribute tutorials every month via the newsletter our customers receive, and to animate the Blog." Short formats on social networks will complete this strategy.
With this video-first vision, HomeServe remains agile and ready to adopt new trends. This approach strengthens their bond with customers and ensures their active presence in the digital world.
Take action and boost your communications
The videos have reinforced HomeServe's image as an expert and increased customer loyalty. Their success demonstrates the power of this format for any company wishing to communicate in an impactful way.
You too can take action and use video as a means of communication. We offer a made-to-measure editing service, transforming your rushes into professional videos ready in 48 hours. And we can even shoot professional videos on your premises!
For those who want to develop their skills, our dedicated training courses teach you how to create video content in-house. Gain in autonomy and impact. Give your brand the edge it deserves.
