Since 1884, the Confédération Nationale de la Boulangerie et de la Pâtisserie Française(CNBPF) stands out for its noble and ambitious mission: to inform, train and promote artisan bakers and patissiers. And their commitment goes far beyond that. By defending the material and moral interests of the profession, promoting unique craftsmanship and advising their members, they work every day to strengthen the identity and image of their trade.
To continue fulfilling these missions with impact, the CNBPF has chosen to integrate video as a key communication lever. The objective? To offer captivating, modern content tailored to a professional audience, while optimizing their time.
To shed some light on this approach, Elsa Lopez, multimedia communications assistant at the Confederation, agreed to share her experience with tydeo and the results of this collaboration.
Immerse yourself in this success story that values passion, tradition and artisanal excellence.
Collaboration objectives: combining efficiency and professionalism
For the Confédération Nationale de la Boulangerie et de la Pâtisserie Française, video communication is not a luxury, but a necessity. In a sector where image and excellence are core values, the need to produce more video content, without compromising quality, has become a priority.
" Our main objective in working with tydeo was to produce more video content while optimizing our time," shares Elsa. By outsourcing editing, the Confederation's staff were able to refocus on other strategic aspects of their communications, while benefiting from a more professional and qualitative rendering.
The choice of video format was no accident. Short, dynamic and visually striking, these videos captivate a professional audience. But that's not all: they also convey theexcellence and craftsmanship that are the pillars of our identity.
The result? A strategy that combines efficiency, modernity and promotion of the profession. " This video format is particularly impactful, visually conveying excellence and craftsmanship while captivating the attention of our professional target audience," concludes Elsa.
Video formats: a tailor-made strategy
When it comes to video communication, CNBPF knows that there is no one-size-fits-all solution. Each format has been designed to meet specific objectives, while integrating seamlessly into its overall strategy.
A range of formats to suit their vision
To reflect the diversity of their initiatives, several types of videos have been produced:
Event summaries: the competitions organized by the Confédération are highlights, highlighting the passion and expertise of artisan bakers. The video summaries capture these moments of emotion and sharing, highlighting the participants and the commitment of the profession.
Recipe videos from artisan bakers: these videos offer inspiring and educational content, revealing the secrets of artisan recipes. They strengthen the bonds between members of their community by sharing authentic expertise.
Professional speeches: whether for the Chairman or industry experts, these videos convey key messages in an accessible, personal way, while reinforcing the close relationship with members.
Signature credits: by creating a consistent opening and closing for its videos, the CNBPF unifies its content and asserts a strong visual identity.
A strategy combining commitment and excellence
These formats are not just informative: they serve to reinforce the professional image and visual identity of the Confédération Boulangerie Pâtisserie, while inspiring their community of artisan bakers. Each video promotes artisan know-how and gives their members a genuine platform for self-expression.
Among all this content, the competition summary videos stand out for their impact. " They highlight event highlights, showcase artisanal know-how and provide a platform for candidates and jury members to express themselves," explains Elsa. These videos don't just document: they encourage participation, attract new talent and reinforce the image of the competitions as must-see events for the profession.
Fluid, responsive collaboration
When it comes to video projects, success depends as much on the quality of the content as on the dynamics of the collaboration. With the CNBPF, the objective has always been clear: to work hand in hand to produce videos that live up to its ambitions.
A responsive team
From the outset, our team focused on understanding the Confederation's specific needs. Every step of the process, from design to installation, was carried out in a spirit of listening and flexibility. For Elsa, this collaboration translated into real added value:
" Your team is very professional, responsive and attentive to our needs every step of the way. "
Meeting deadlines and expectations
Managing video communication campaigns can quickly become a headache without good time management. By delivering high-quality videos on time, we enabled the CNBPF teams to maintain a well-oiled communication schedule, without compromising on quality.
" The exchanges are fluid, and the team always knows how to adapt quickly to our requests for modifications," adds Elsa.
Unanimous satisfaction
In the end, this collaboration resulted in general satisfaction , both in terms of content and form. The professional rendering of the videos and our team's ability to understand the issues at stake for the Confédération Nationale de la Boulangerie et de la Pâtisserie Française created a real climate of trust, essential for a lasting partnership.
The results: a measurable impact
This collaboration has not only resulted in high-quality videos: it has redefined the way the CNBPF interacts with its audience. The results are a testament to the impact of a well thought-out and effective video strategy.
Captivating video vignettes
By opting for shorter, more dynamic videos, the Confederation has managed to capture the attention of a frequently solicited audience. These concise formats offer a more accessible experience, perfect for social networks. As Elsa explains:
" Since we switched to shorter video vignettes, we've seen an increase in engagement. "
Increasing interaction
Video capsules don't just attract views: they stimulate interaction. With a higher interaction rate, content shared on social networks strengthens the bond between the CNBPF and its community. Whether it's likes, comments or shares, these videos generate a collective momentum around artisanal initiatives and values.
Positive feedback
The change of format has also been well received by the audience. Whether members or regular viewers, feedback underlines the accessibility and effectiveness of the videos: they inspire, enhance and reinforce the sense of belonging.
With these results, the CNBPF isn't just conveying messages: it's engaging a community, while highlighting the excellence of pastry bakers' expertise.
Towards new perspectives: upcoming projects
The fruitful collaboration between tydeo and the Confédération Boulangerie Pâtisserie paves the way for new opportunities. Far from resting on its laurels, the CNBPF is already considering innovative formats to further enhance the value of the bakery craft.
Next objective? To showcase the bakers themselves, with video portraits. The aim of this content will be to plunge you into the daily lives of these enthusiasts, recounting their unique journeys and showcasing their know-how. These touching stories promise to further strengthen the bond between the community and the profession.
" We plan to create video portraits of our members. These formats will help tell their stories and showcase their craft expertise. " - Elsa
A fruitful collaboration
By combining expertise and creativity, we were able to meet the needs of the CNBPF. The result? Powerful videos that optimize their communications, reinforce their brand image and increase audience engagement.
Outsourcing the editing process saved them precious time, while ensuring a professional finish in line with their values. The capsule videos, varied formats and authentic messages won over their community and helped to promote the bakery craft to a wide audience.
We'd like to thank the Confédération players for their trust and bold vision, which made this collaboration so rewarding. Special thanks also to Elsa Lopez for her testimonial!
Discover their world and transform your own
Want to give your communication a boost? Check out the videos we produced for the Confédération Nationale de la Boulangerie et de la Pâtisserie Française on their website and social networks.
How about taking action yourself? Call on our expertise to benefit from professional assembly in 48 hours or customized shootsadapted to your needs and values. Together, we can turn your ideas into videos that captivate your audience.
Contact us today and start your own success story with video.
