In 2024, the creation of video content is becoming increasingly important, with its growing use in social networking, internal corporate communications and marketing promotion. To maximize the impact of your videos, it's essential not only to optimize their referencing on distribution platforms, but also to adopt certain best practices, such as video subtitling.
Focus on the benefits of subtitling your videos.
Subtitling to make your content more accessible
According to a study by the Fédération Nationale des Sourds de France, some 1.5 million people in France are deaf or hard of hearing. Worldwide, UNESCO reports that the figure is 466 million. By subtitling your videos, not only do you make your content more accessible, but you also reach a target audience which, unfortunately, would not have been reached without this technical adjustment.
Video subtitles for better understanding
If subtitles are a determining factor in video consumption among the hearing-impaired, they are also a determining factor for 80% of Internet users on social networks, who watch the video without sound.
Research conducted by institutions such as the University of California at Berkeley and the University of Washington shows that adding subtitles can significantly improve video comprehension. According to Berkeley, this improvement can reach between 20 and 30%. Subtitles are particularly beneficial for people who have difficulty following speech, but also for those who speak a foreign language, as the University of Toronto study shows.
Subtitles make reading a video more comfortable. As well as improving our concentration, they enable videos to be consumed in public places, where sound activation is not always welcome.
Subtitles in 2024 for better natural referencing
In 2024, video will become a powerful ally for high-performance SEO. Video consumption is constantly on the rise, and search engines are beginning to take video content increasingly into account in their ranking algorithms.
In 2024, Google will better reference web content that includes video for several reasons, including:
Increased online video consumption.
Online video consumption is constantly on the rise, and Google is keen to adapt to this trend. Internet users are increasingly likely to search for information in the form of videos.
The ability of videos to provide more information. Videos can provide more information than text-based content, making them more useful for web users. For example, a video can show how to use a product or service, or it can explain a complex concept in a more visual way.
The ability of videos to generate more engagement. Videos are more likely to generate engagement than text content. Internet users are more likely to watch an entire video than read an entire article.
Natural referencing: towards subtitled videos
Google has conducted a study showing that videos with subtitles are more likely to be discovered in search results. In other words, subtitling increases the visibility of your content.
The National Association of the Deaf confirms this trend, revealing that, on average, videos with subtitles have a 12% higher click-through rate than those without. Subtitles encourage users to click, and therefore strengthen your video's online presence.
In 2024, subtitling your videos is not only an altruistic gesture towards people who are deaf or hard of hearing, it's also an essential strategy for improving the comprehensibility of your content and increasing its online visibility.
tydeo helps you subtitle your videos
tydeo subtitles your videos. At tydeo, we take care of subtitling all your videos. To entrust us with the subtitling of your video content, contact our team by clicking here.
