In recent years, social networks have been turned upside down by changes in user behavior. One reason for this is Tiktok, which, since its launch in 2016, has been constantly rethinking content consumption as we know it. By 2023, TikTok will have more than one billion monthly active users worldwide, with growth of +62% by 2022 according to Sleeq, a TikTok agency.
If the short video format appeals, it's not limited to the borders of TikTok, since Instagram and YouTube also offer this type of content, which is particularly appreciated by its users. According to Meta, 1 billion reels are posted on Instagram every day, which represents 100,000 reels per minute. According to YouTube, no fewer than 100 million shorts are posted every day, or 2.7 million per hour.
The figures speak for themselves: short videos are a booming format. Given the exponential number of videos posted, how do you stand out from the crowd and create a viral video?
3 tips for creating a viral video on social networks :
Trend monitoring :
Whatever the social network, trends come and go. Although it's difficult to analyze and understand what starts a trend, the fact is that it spreads like wildfire. When a video goes viral, its concept is picked up by a large number of active users. Following trends doesn't mean copying a content creator's video from scratch; it means taking inspiration from it and adapting it to your market. In the case of a short video, certain elements are inherent to its virality, such as :
- The choice of music
- Its concept
- Its duration
Gone are the days of videos longer than thirty seconds and music that isn't one of the social network's top trends. We stay informed of what's working best, by regularly scrolling through the social networks.
Creativity:
Following trends is not inseparable from creativity. This is particularly the case on Instagram, which, in its January 2023 report, explains that creativity is a major element taken into account by the app's algorithms. Short videos are the perfect format for testing new concepts. Both quick to edit and quick to shoot, being creative has never taken so little time. Your community will thank you for your ideas.
If you feel you need professional support in the production of your content, you can use tydeo, the video production platform for communicators. Professional cameramen and editors can help you turn your ideas into reality.
Publish at the right time:
Every social network has its own peak connection times. According to a study by Sprout Social, a social network management platform, the best times to post are :
- on Instagram: Between 10am and 12pm, and 5pm and 7pm
- On TikTok: Between 5 p.m. and 8 p.m.
- On YouTube: Between 12pm and 3pm and between 6pm and 9pm on weekdays, and between 9am and 11am on weekends.
While publication times count for a lot, regularity will also be a determining factor in the virality of your videos. According to Hubspot, the market-leading CRM platform, social network algorithms favor accounts that publish regularly. What's more, quantity will always trump quality when it comes to showing off. Statistically, you're more likely to be seen by posting every day than by posting once a week.
The virality of a video depends as much on its content as on its form. While bringing value and playing with trends, take care of your designs and attach importance to your regularity.
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